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DEJA SHOE RECRUITS VICE PRESIDENT OF ENVIRONMENTAL AFFAIRS

 TIGARD, Ore., Aug. 19 /PRNewswire/ -- DEJA SHOE, the environmental footwear company that makes its shoes from recycled materials has added to its executive team by bringing aboard environmental scientist Robert C. Farentinos as vice president of environmental affairs.
 A veteran of the environmental arena for over three decades, Farentinos' experience runs the gamut from ecological field research and university teaching to risk assessment and environmental issues management in government and industry. His academic background includes undergraduate degrees in business administration and anthropology from San Francisco State University, a doctorate in biology from the University of Colorado and postdoctoral studies at The Johns Hopkins University. He held research and faculty positions at University of Colorado, University of Michigan, Ohio State University and the Smithsonian Institution.
 As senior staff scientist for the National Oceanic and Atmospheric Administration in the 1980's, Farentinos directed marine mammal research for the Alaskan Outer Continental Shelf Environmental Assessment Program, one of the largest projects of its type ever undertaken by the federal government with an annual budget of over $24 million.
 Before joining DEJA, Farentinos served as director of scientific research for Environmental Communication Associates Inc., a Boulder- based consulting firm specializing in corporate environmental policy and program development for a client base which included several well-known Fortune 500 companies.
 As DEJA vice president of environmental affairs Farentinos' primary role will be to ensure that all DEJA programs, operations and activities are consistent with the company's commitment to sustainable development and environmental stewardship. He will also function as the key executive responsible for the implementation of DEJA's corporate environmental policies as well as the CERES Principles, of which the company is a signatory.
 According to Bruce MacGregor, DEJA president and chief executive officer, "We see ourselves as an environmental company first and footwear company second, which means that the VP of Environmental Affairs position carries with it an immense responsibility. We're very pleased to have Bob Farentinos fill this important niche, because he comes to us with a deep understanding of the environmental issues and more importantly, the management skills to help make our commitment to environmental and social responsibility a reality in every part of the world in which we operate."
 Echoing MacGregor's comments about DEJA's environmental commitment Farentinos said, "We can't overemphasize the importance of walking our talk in all of our activities as a company, and I know full well that this will not be an easy task to accomplish. Nonetheless, DEJA SHOE represents a tremendous opportunity to bridge the gap between environmental science and the marketplace, and I'm very excited to be involved in helping to meet this important challenge."
 Farentinos has written widely in scientific journals on a variety of topics including ethology, marine and terrestrial ecology and environmental science. He is also a published author, most recently of a book entitled "Winter's Orphans" (Roberts Rinehart, 1993) in which he recounts his experiences in saving a family of orphaned mountain lion cubs as a poignant lesson on environmental impact for young readers.
 In addition to Farentinos, DEJA SHOE has increased the depth and experience of its production team by hiring Bruce Driscoll as director of production.
 Driscoll's professional history includes almost 20 years of experience in the footwear industry. Prior to joining DEJA SHOE, he was director of quality assurance and product engineering at Avia Group International, and before that he was quality control manager at Etonic Inc.
 Bob Peterson, DEJA vice president of development and production, had this to say about the new appointment. "Driscoll's extensive knowledge in all aspects of footwear production as well as his vast experience in Oriental manufacturing will be a tremendous help to us here at DEJA SHOE in meeting the growing demand for our shoes. I've known Bruce professionally for many years and he has a reputation in the industry as being one of the very best at what he does."
 Peterson added that "because DEJA SHOES are made from recycled materials, we have unique challenges in sourcing and production. Driscoll's hands-on experience in many phases of manufacturing including cutting, string lasting, slip lasting, vulcanizing, assembly, finishing and packaging will be of invaluable benefit in the production of DEJA SHOES."
 -0- 8/19/93
 /CONTACT: B.J. Schmeltzer of DEJA SHOE, 503-624-7443/


CO: DEJA SHOE ST: Oregon IN: ENV SU: PER

JH-AL -- SE015 -- 4567 08/19/93 22:11 EDT
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Date:Aug 19, 1993
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