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DEJA INC. GETS SECOND ROUND OF $1.2 MILLION IN VENTURE CAPITAL; SPRING SELL-THROUGH OF DEJA SHOES PLEASES COMPANY, INVESTORS

 TIGARD, Ore., June 2 /PRNewswire/ -- Just one short year ago, in June of 1992, DEJA INC. got the inaugural "green" light from investors to produce DEJA SHOES, the world's first shoe made from recycled materials, according to the company. Impressed by the vision and zeal of DEJA founder and long-time recycling activist, Julie Lewis, and the footwear industry expertise of the management team headed by President and Chief Executive Officer Bruce MacGregor, Allstate Venture Capital of Chicago, BancBoston Venture Capital and U.S. Venture Partners of San Francisco bank-rolled the start-up environmental company with an initial $2.5 million.
 Today DEJA SHOES can be found on the shelves of prominent, trend- setting retailers -- from green to mainstream -- including The Nature Company, Recreational Equipment Inc., L.L. Bean, Bloomingdale's, Nordstrom, Dayton-Hudson, Jacobson's and Barney's. "From virtually a dead start, DEJA has achieved national recognition as a footwear industry leader in the manufacture of its environmentally friendly products. The April's successful sell-through of the first DEJA SHOES to hit retail demonstrates the company's strong combination of environmental commitment and real management skills to make it all happen," said Cheryl Krane of BancBoston. Dale Vogel of U.S. Venture Partners added, "We are very pleased with the growth prospects for DEJA and enthusiastic for the opportunity to invest more capital to help accelerate those prospects."
 This month, DEJA received a second round of venture capital, over $1.2 million, from the same three investors. Although this additional funding had already been in the works, the triumph of the spring launch of DEJA SHOES greatly bolstered the confidence of both the company and its financial backers. "We couldn't be happier with the response we've received from all segments of our retail distribution. Initial sales in all the markets we've penetrated have been just incredible," said MacGregor.
 The cornerstone of DEJA's corporate philosophy is sustainable development. According to Lewis, "We believe that economic growth for individuals, businesses and societies should occur within ecological bounds and limitations set by nature. To be sustainable, development must meet present human needs without impacting future generations' ability to meet theirs. Recycling is an important way to help achieve this, but it won't work unless we can create good, competitive products from recycled materials and reach the mainstream market with them."
 Based in Tigard, DEJA INC. is an environmental company committed to developing innovative ways for using recycled materials as well as sustainably obtained raw materials in the manufacture of its footwear.
 -0- 6/2/93
 /CONTACT: BJ Schmeltzer of DEJA, 503-624-7443/


CO: DEJA INC.; Allstate Venture Capital; BancBoston Venture Capital;
 U.S. Venture Partners ST: Oregon IN: SU:


SW-LM -- SE001 -- 4252 06/02/93 07:30 EDT
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Publication:PR Newswire
Date:Jun 2, 1993
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