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DEEP DISCOUNT DRUG CHAIN JOINS CLEVELAND MARKET

 CLEVELAND, April 5 /PRNewswire/ -- East and West side area shoppers are finding heavily discounted prices on thousands of items at 3D Deep Discount Drug stores at Hilltop Shopping Plaza in Richmond Heights, Parmatown Shopping Center in Parma, and in Cleveland at the intersection of State and Brookpark Roads. The former Vix Deep Discount stores are celebrating their name change form Vix to 3D Deep Discount Drug on Wednesday, April 7.
 All three drugstores have full service pharmacies with discount insurance co-payment plans. Free blood pressure checks are given every day and Mastercard, Visa and Discover Cards are accepted for pharmacy purchases. The Richmond Heights 3D store includes a state liquor store in addition to regular drugstore variety. All 3D Deep Discount Drug stores sell beer and wine at the lowest prices allowed by state law.
 "We have a remarkable drugstore with deep discounts on thousands of products that people use every day," noted Loren Allenick, senior merchandiser. "To emphasize the price structure and savings on the high turnover products, we're changing our name from Vix to 3D Deep Discount Drug. Our new name clearly communicates our mission ... to deliver deep, deep discounts and the lowest prices shoppers have ever seen on everything in the store. Our bottom line is 'the customer gets a deal' no matter what they buy."
 3D Deep Discount Drug specializes in popular items such as baby products, trial sizes, shampoo variety, and beverages. Customers can also find an excellent selection of seasonal merchandise, paper products, snacks, over-the-counter drugs, and cosmetics. Manufacturer coupons are accepted on all products.
 Pet supplies, greeting cards, books and magazines, and a limited selection of food and floral products round out the selection. Important services such as photo finishing, lottery, and money orders add to the reasons that bargain hunters from all over Cleveland patronize 3D Deep Discount Drug stores.
 Allenick noted in additional remarks that every prepriced items get repriced at 3D .. and the 3D price is at least 10 percent lower than the manufacturer suggested price.
 The 3D Deep Discount Drug stores are located at the following addresses: Parmatown Shopping Center, 8009 Day Drive, Parma; 3414 Brookpark Road (intersection of State Road); and the Hilltop Shopping Plaza at 5172-1/2 Wilson Mills Road in Richmond Heights.
 All three 3D Deep Discount Drug stores are operated by Finast Supermarkets, Ohio.
 -0- 4/5/93
 /CONTACT; Loren Allenick of First National Supermarkets, 216-587-7100, ext. 6388.


CO: 3D Deep Discount Drug Stores; First National Supermarkets ST: Ohio IN: REA SU:

LC -- CL002 -- 2855 04/05/93 08:02 EDT
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Date:Apr 5, 1993
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