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DECEMBER 1993 SALES INCREASE 13.4% FOR VENTURE STORES, INC.

 O'FALLON, Mo., Jan. 6 /PRNewswire/ -- Venture Stores, Inc. (NYSE: VEN) reported sales for December 1993 (5 weeks ended Jan. 1, 1994) of $350.5 million, an increase of 13.4 percent over last December (5 weeks ended Jan. 2, 1993) sales of $309.1 million. Comparable store sales for the period increased 1.4 percent.
 Year-to-date sales through December (48 weeks ended Jan. 1, 1994) were $1,762.9 million, an increase of 8.5 percent from $1,624.6 million for the same period last year (48 weeks ended Jan. 2, 1993). Year-to- date comparable store sales increased 0.2 percent.
 (MILLIONS)
 PERIODS ENDED PERCENT INC/(DEC)
 Jan. 1, Jan. 2, Total Comparable
 1994 1993 Se? Store
 5 WEEKS $ 350.5 $ 309.1 13.4% 1.4%
 48 WEEKS $ 1,762.9 $ 1,624.6 8.5% 0.2%
 Julian Seeherman, Chairman and Chief Executive Officer said, "December was a difficult month. Apparel sales, particularly of cold weather merchandise, were very weak. Jewelry, Home Furnishings, and Electronics were strong sales performers. We are pleased with the performances of our new Texas stores which continue to exceed our plans. After-Christmas sales were particularly strong as the consumers' desire for value remains the overwhelming reason to shop."
 Venture operates 104 quality discount retail stores in Illinois, Missouri, Kansas, Indiana, Oklahoma, Arkansas, Iowa, Kentucky and Texas. Venture's common stock is traded on the New York Stock Exchange under the symbol VEN.
 -0- 1/6/94
 /CONTACT: Jack Burtelow of Venture Stores, 314-281-7800/
 (VEN)


CO: Venture Stores, Inc. ST: Missouri IN: REA SU: SLS

MP -- NY013 -- 9639 01/06/94 08:32 EST
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Publication:PR Newswire
Date:Jan 6, 1994
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