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DDB NEEDHAM WINS WASHINGTON POST ACCOUNT

 DDB NEEDHAM WINS WASHINGTON POST ACCOUNT
 NEW YORK, Oct. 23 /PRNewswire/ -- The Washington Post has awarded


its advertising account to DDB Needham, New York. Previous agency was McElligott Wright Morrison White, Minneapolis, now defunct.
 "The 'If you don't get it, you don't get it' campaign has been tremendously successful at demonstrating the relevance of the Washington Post to a large cross section of our community," commented Ted Lutz, the Washington Post vice president, business manager, "therefore, continuity of thinking, in terms of Tony Wright and John Morrison, was a key factor in our decision. Additionally, account planning has made a significant contribution to our business in the past and we are excited by DDB Needham New York's plans in this area. Finally, the track record and personal commitment shown by DDB Needham New York President Andy Berlin, to this assignment makes us very comfortable that we will be able to continue building on a very strong start."
 -0- 10/23/92
 /CONTACT: Andy Berlin, 212-415-3183, or Tony Wright, 212-415-3193, both of DDB Needham/ CO: DDB Needham; Washington Post ST: New York IN: ADV SU: CON


SM-LR -- NY018 -- 4061 10/23/92 10:28 EDT
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Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Oct 23, 1992
Words:194
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