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DCA'S PACIFIC DATA PRODUCTS ENTERS PRINTER/PLOTTER MARKET PDP Announces Low Cost, Large Format Inkjet Output Device

 DCA'S PACIFIC DATA PRODUCTS ENTERS PRINTER/PLOTTER MARKET
 PDP Announces Low Cost, Large Format Inkjet Output Device
 BOSTON, March 9 /PRNewswire/ -- Digital Communications Associates, Inc. (NYSE: DCA) today announced that its Pacific Data Products subsidiary of San Diego introduced ProTracer, a high resolution, large format inkjet output device that marks the company's first entry into the printer/plotter market.
 ProTracer performs like a desktop laser printer to produce high quality business correspondence on standard office paper, and can also function like a pen plotter to produce large size drawings on standard B (11x17") and C (17x22") size media. It utilizes the same Canon inkjet technology used in many major printer manufacturer's products combined with Pacific Data's RISC-based i960 controller board. Output is provided at 360 dpi (dots per inch) for clean, crisp lines in all formats. The standard printer is priced at a low $1,499 and ships with an AutoDesk interface (ADI) driver. AutoDesk is the drawing and design software used by 70 percent of the computer-aided design market.
 In addition, many optional upgrades and accessories are available. Both HP-GL (Hewlett-Packard Graphics Language) and PostScript language emulation cards are available for the printer as well as memory expansion boards and two automatic sheet feeders. Each sheet feeder can hold up to 100 pages. "This product clearly distinguishes itself in quality, price and upgradeability," stated Chuck Rudolph, president, Pacific Data Products.
 Pacific Data has long been recognized as an industry leader in the laser printer peripherals market. Until now their product line has consisted of a variety of hardcopy output enhancements primarily for the HP LaserJet line of printers. These products include memory expansion, mega-font cartridges, printer language emulation cartridges, and printer connectivity devices.
 While conducting market research for one of its existing products, Plotter in a Cartridge (an HP-GL emulation cartridge for LaserJet printers), PDP recognized the need for an inexpensive output device that would support larger paper sizes, something the laser printer cannot do. Independent third-party research supported this data. It showed that 88 percent of the mechanical CAD and CAE professionals surveyed would purchase a product like ProTracer. The three most important factors given in their purchase decision were media flexibility, speed, and price.
 Pacific Data already had several highly knowledgeable CAD experts on staff and actively began recruiting more. Their ProTracer development team has grown to include CAD engineering and marketing experts from the most successful companies in this industry including Hewlett-Packard and Versatec.
 In addition, the company has proven expertise in the HP-GL technology through their development of the Plotter in a Cartridge product, and in i960 processor and PostScript technologies with the successful PacificPage line of PostScript emulation products.
 "Our thorough understanding and knowledge of both the printer and CAD technologies make ProTracer the natural next step in the company's strategic growth and expansion plans," explained Rudolph.
 International Data Corporation (an independent market research firm specializing in the PC industry) estimates that the CAD/CAM/CAE software and support revenue of US-based vendors worldwide is approximately $3B and is projected to grow at 10 percent CAGR for 1990-95. ProTracer is targeted at the fastest growing segment of this market, architectural/ engineering/ construction (AEC). Using PC-based platforms, IDC estimates growth in the AEC segment at 11 percent CAGR for 1990-95.
 "We are pleased to have a partnership with Canon, a proven supplier providing the highest quality laser and inkjet printer engines to printer giants like Hewlett-Packard, IBM, and Apple," said Rudolph.
 With a well planned marketing program, the company will target the engineering and architectural markets through advertising, direct mail campaigns, and tradeshow participation. In small to mid-size companies, ProTracer will provide an inexpensive output device that can handle larger size drawings and plots as well as everyday applications like memos, proposals, and spreadsheets. In larger companies, it will supplement an existing pen plotter for workgroups who need fast, high quality output directly from their workstations.
 Pacific Data has built a solid base of distribution in the PC channel for its existing product line and has developed strong relationships with all of the major distributors and dealer chains throughout the U.S., Canada, and Europe. These dealers find Pacific Data's products attractive to stock and sell because the company backs all of its products with full customer support programs, strong warranties, and a 60-day money back guarantee of satisfaction, while providing margins that make the products highly profitable.
 The company currently plans to distribute ProTracer through this existing distribution channel as well as through specialized CAD VARs and resellers. To support ProTracer, dealer programs are in place that will provide product training, demonstration units, support materials, coop funds, and dealer promotions.
 Pacific Data Products, a wholly owned subsidiary of Digital Communications Associates, Inc., Alpharetta, Ga. (NYSE: DCA), is a leading supplier of innovative printer-related enhancements and hardcopy output devices designed to facilitate the production of affordable, high quality output.
 -0- 3/9/92
 /CONTACT: Christine Hinton of Pacific Data Products, 619-597-3228; Analysts: Kathleen J. Hassett of Digital Communications Associates, 404-442-4268/
 (DCA) CO: Pacific Data Products; Digital Communications Associates, Inc. ST: California IN: CPR SU: PDT


BN-BR -- AT001 -- 6244 03/09/92 09:15 EST
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Date:Mar 9, 1992
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