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DC Shoes PH in Guinness.

Conceived in 1994, DC has since grown into a leading global brand rooted in skateboarding and the action sports lifestyle.

Upon arriving in the Philippines over eight years ago, DC not only introduced a unique and innovative approach to skateboarding and lifestyle footwear but also brought along with it a larger-than-life ethos that ultimately encourages individuals to challenge the ordinary.

A firm believer that action speaks louder than words, DC, beyond constantly delivering the most innovative action sports products, is also known for setting up the most incredible stunts that truly "Defy Convention". But it wasn't until recently that it boldly went where no brand has gone.

Last June 21, DC decided to celebrate Go Skateboarding Day by making history when it broke the record for the world's largest skateboarding parade with the official count of 1,108 and an unofficial count of 2,800 participants.

Officially approved last October 13 by Guinness World Record, DC surpassed the 498 record set by the LA-based Venice High School Alumni Association Centennial Celebration Committee in 2011.

The categories for the Core Competition included the first-ever DC invitational, Highest Ollie, Longest Gap, Best Grind, and Skate Submit, a contest which recognized the skater with the best trick video.

The event was sponsored by Wingstop Philippines, Go Pro, Mountain Dew and the Manila City Government.

The brand is exclusively distributed by the Primer Group of Companies, Asia's next retail giant, and is a subsidiary brand of Quiksilver Inc.

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Title Annotation:Other Sports
Publication:Manila Bulletin
Date:Dec 17, 2017
Words:246
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