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DAYS INNS OFFERS FRANCHISERS INVESTMENT CREDIT; HOTELIERS WILL BENEFIT FROM CAPITAL INVESTMENT CREDIT PLAN, DEEPER PURCHASING DISCOUNTS

DAYS INNS OFFERS FRANCHISERS INVESTMENT CREDIT; HOTELIERS WILL BENEFIT
 FROM CAPITAL INVESTMENT CREDIT PLAN, DEEPER PURCHASING DISCOUNTS
 PARSIPPANY, N.J., May 7 /PRNewswire/ -- Although the direction of the economy is still uncertain, Days Inns of America will give investment credits and other incentives to franchisees who embark on property improvement programs. In addition to the investment credits, the company is offering deeper discounts on the purchase of FF&E items, and specially negotiated lease terms on the purchase of property improvement items. "Having quality properties in the system is good business," said Doug Collins, president of Days Inns.
 Collins cites higher occupancy rates and higher room rates for those properties with "A-rated" quality assurance inspection scores as proof of the fact. "We understand the reluctance to undertake capital improvements in these economic times," said Collins. "But this program is an important building


block in our mission to improve occupancy and profitability for our franchisees."
 The property improvement program offers long-term and far-reaching benefits to the Days Inn franchisee. An investment credit of 10 percent of given on property improvements.
 The credit is earned as a royalty reduction on incremental sales over a base year level. It is offered on expenditures which include all curb appeal, public area and room improvement items.
 Days Inns has also developed a new association with Landmark, the purchasing division of Hospitality Franchise Systems, which is paying off for Days Inn franchisees. Landmark offers free interior design services and one-stop shopping for franchisees. The company has also negotiated deep discounts on many items -- including furniture and equipment -- which are now available in Days Inn franchisees.
 In addition, Days Inns has identified two leasing companies who stand ready to provide flexible leasing terms and pricing structures for Days Inn franchisees. "The investment credit and the purchasing programs demonstrate our commitment to property improvement," said Collins. "Our franchisees will not only benefit from increased sales, but they will have the opportunity to put part of their investments back into their pockets, or into subsequent property improvements. Everyone -- franchisees, guests and the system as a whole -- will win with this program." Days Inns of America, Inc., a subsidiary of Hospitality Franchise Systems, is the third largest hotel brand in the world. The chain has more than 1200 hotels open in the United States, Canada, Mexico, Europe and India. The toll-free reservation number is 1-800-325-2525.
 -0- 5/7/92
 /CONTACT: Brian Feldman of Days Inns, 301-952-8481/ CO: Days Inns of America ST: New Jersey IN: LEI SU:


KD-SM -- NY092 -- 7770 05/07/92 15:51 EDT
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Publication:PR Newswire
Date:May 7, 1992
Words:426
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