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DAY RUNNER(R) PROVIDES OUTLOOK ON FOURTH QUARTER SALES

 FULLERTON, Calif., Dec. 21 /PRNewswire/ -- Day Runner Inc. (NASDAQ: DAYR) today provided a sales outlook for the fourth quarter and year ending Dec. 31, 1992.
 "With 10 days to go in the reporting period, we expect that sales for the fourth quarter will grow approximately 16 percent to 22 percent from the 1991 fourth quarter level," said Mark Vidovich, chairman and chief executive officer of Day Runner. "We are pleased that sales to a number of our major channels, including the superstore segment of the office products channel, mass market customers and wholesale clubs, have continued to grow. At the same time, we have experienced a continuing shift in our revenue mix, with sales to certain channels, including direct sales to independent office products dealers and the regional wholesalers that serve those dealers, falling below fourth quarter and year-to-date 1991 levels. We believe some of this shift is related to the ability of the office products superstores to capture market share and the resulting ongoing consolidation in the office products industry. In addition, during 1992 Day Runner has made substantial progress towards its goal of providing world-class customer service, and we believe our higher service levels have allowed customers to manage their inventories more tightly.
 "Because of the seasonality of our business, the ordering patterns of our customers and the continuing shift in our revenue mix, it is difficult for us to provide, at this point in time, a more precise outlook on sales," Vidovich continued. "These factors and the impact that relatively small differences in sales -- plus or minus -- have on the company's bottom line this late in the fourth quarter when many expense levels are not subject to significant change also make it difficult for us to provide a precise outlook on net income for the quarter."
 Day Runner expects to provide a preliminary sales figure for the fourth quarter by the end of the week of Jan. 4, 1993. During the fourth quarter of 1991, sales totaled $17,625,000 and net income was $1,585,000 or $0.33 per share. Weighted average common shares outstanding for the fourth quarter of 1991 were 4,851,000 and are expected to be approximately 6,055,000 for the fourth quarter of 1992.
 Day Runner is the leading developer, manufacturer and marketer of paper-based personal organizers for the retail market. The company markets three lines of personal organizers, six planners and a wide variety of refills and accessories. Day Runner's products are carried by more than 7,000 retail stores across the United States, and its Day Runner System line of personal organizers is the nationwide best-selling line of paper-based organizers through retail stores.
 -0- 12/21/92
 /EDITOR'S NOTE: (R)Registered trademark of Day Runner Inc./
 /CONTACT: Judy Tucker of Day Runner, 714-680-3500 or (fax) 714-680-0540/
 (DAYR)


CO: Day Runner Inc. ST: California IN: PAP SU:

MS-BP -- LA021 -- 0156 12/21/92 16:00 EST
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Publication:PR Newswire
Date:Dec 21, 1992
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