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DAVIDSON & ASSOCIATES INC. PREVIEWS FIVE NEW EDUCATIONAL SOFTWARE PRODUCTS AT CES

Two Brand-New Products -- Kid CAD and The Cruncher -- Along With New Versions of Best-Selling Davidson Titles Will Be Unveiled at CES
 CHICAGO, June 3 /PRNewswire/ -- At the CES trade show starting today, Davidson & Associates Inc. (NASDAQ: DAVD) will preview five new educational software products: Kid CAD; Math Blaster: In Search of Spot; Alge-Blaster 3; The Cruncher; and a Macintosh version of Davidson's Zoo Keeper.
 All five products will begin shipping during the summer and fall of 1993 and will be available at most major computer and software retail chains nationwide.
 Jan Davidson, president and founder of Davidson & Associates Inc., comments, "We are excited about the multimedia features -- such as full-screen, digitized graphics, sound, animation and 3D modeling -- in our new products. Multimedia is a powerful medium to enrich the learning experience, and these products push the limits of technology significantly beyond where they were just last year. As a result, we can now offer software in entirely new categories -- for example, CAD programs for children and spreadsheets for young adults."
 Math Blaster: In Search of Spot
 The latest version of Davidson's flagship software, Math Blaster: In Search of Spot, will be previewed for the first time at CES. This learning adventure game, which builds skills in mental math and math problem-solving, is an update of the world's best-selling New Math Blaster Plus.
 Designed for children ages 6 to 12, Math Blaster: In Search of Spot follows the math guidelines set by NCTM (National Council of Teachers of Mathematics). New software features include:
 -- New high-resolution graphics with special 3D effects;
 -- Lots of sound, including realistic sound effects, music and digitized speech for each of the characters;
 -- The "In Search of Spot" storyline to make Math Blaster even more fun to play. Kids can complete the mission of finding Spot or play the individual activities of Trash Zapper, Number Recycler, Cave Runner and Math Blaster;
 -- A new arcade-style game entitled Cave Runner to encourage problem-solving, mental math and critical-thinking skills;
 -- Two new subjects: number patterns and estimation; and
 -- More than 35,000 math problems at a variety of levels.
 Says Dori Friedman, the product manager for this new product, "Math Blaster: In Search of Spot adds the new feature of a storyline, which integrates all of the learning activities. This makes Math Blaster even more compelling to play and well-suited to teaching math skills. In addition, the program has superior graphics and thousands more math problems to solve."
 Math Blaster: In Search of Spot will have a suggested retail price of $59.95. Upgrades for New Math Blaster Plus users will be available from Davidson for $19.95.
 Two New Windows Products
 Also on display at the show will be two new Windows products:
 Kid CAD -- A 3D building kit that offers unlimited ways to design and build houses and other objects with electronic building blocks. Targeted to children ages 7 and up, this new product offers:
 -- True 3D scrolling capabilities, such as a zoom feature and multiple "camera views" for rotating objects;
 -- Ease of use (examples: inclusion of pre-made shapes and patterns, an intuitive interface, a simple "point and click" to accomplish most tasks);
 -- An extensive set of tools to design homes, select building materials, choose colors, decorate and furnish interiors and include characters, animals and plants; and
 -- A range of tools to demolish houses: bombs, bulldozers, laser beams and many more.
 Kid CAD was developed by a team of software experts and professionals with extensive experience in computer-aided design, architecture and educational psychology. This combination of skills, says Davidson, "resulted in a breakthrough product in a new category -- computer aided design (CAD) for children. Kid CAD offers the ability to manipulate three-dimensional objects and understand perspective. This captivates children and encourages their creativity."
 Adds Mark Loparco, the Kid CAD product manager, "Kid CAD offers 3D capabilities that are unparalleled in other software products for children. With a single mouse click, players can select from over a hundred objects and tools; rotate and paint those objects; zoom in and out on their creations; and switch from a bird's eye view to ground level."
 Kid CAD will have a suggested retail price of $49.95.
 Alge-Blaster 3 -- This upgrade of Davidson's algebra software teaches a full year of algebra, covering subjects such as equation- solving, factoring and radicals. This content is presented in a game-like format, making the subject fun to learn. This new version, created specifically for Windows, features:
 -- Easily accessible glossary terms and problem-specific help;
 -- Multiple window views so students can, for example, see a sample problem at the same time they are solving equations;
 -- The addition of 55 new word problems;
 -- An arcade-style game and several other game activities that teach graphing and word problems; and
 -- A video chalkboard to animate the problem-solving process.
 Barbara DeWitt, the Alge-Blaster 3 product manager, comments, "Presenting algebra in a game format really engages students and makes what could otherwise by a dry subject interesting and inviting. And the Windows environment allows to include useful features such as the ability to open multiple windows."
 Designed for users 12 and up, Alge-Blaster 3 will have a suggested retail price of $59.95. Upgrades for Alge-Blaster Plus users will be available from Davidson for $19.95. The DOS version of Alge-Blaster Plus will continue to be available.
 Two New Macintosh Products
 The Cruncher is a talking animated spreadsheet targeted to ages 10 and up. A brand new product, The Cruncher teaches spreadsheet skills using real-world examples such as party planning, family budgeting and calendar making. The Cruncher is easy for kids, yet powerful enough for adults.
 Says Davidson, "Everyone knows what a spreadsheet is, and many adults use them everyday. But never before has a spreadsheet like this been designed for children -- one that helps them understand how a spreadsheet works, how it can be useful in their lives, and how it can be fun to use. The Cruncher does just that, and it teaches basic math skills at the same time."
 Features of The Cruncher include:
 -- Animated tutorials on how to use spreadsheets;
 -- "Talking feature" that reads aloud any numbers or text;
 -- Control over row and column format and cell attributes; and
 -- Clip art for use with spreadsheets, charts and graphs.
 The Cruncher will have suggested retail price of $59.95. It was designed in collaboration with Joyce Hakansson of Berkeley Learning Technologies Inc. Hakansson is well-known for the award-winning Millie's Math House and Kermit's Electronic Story-Maker.
 Davidson's Zoo Keeper is a Macintosh version of Davidson's popular educational game. Zoo Keeper teaches children age 6 and up about animals, their environments and the importance of saving endangered species. Features of this product include:
 -- Photos of 50 different animals provided courtesy of Zoo Life magazine and the television show "Zoo Life with Jack Hanna";
 -- Fun fact-finding tools including "Zoonie the Robot," a walkie- talkie and binoculars; and
 -- A world map showing where each animal can be found in the wild, databases on the animals in the program, and a book listing zoos in North America.
 The DOS version of Zoo Keeper (released in September 1992) has won numerous awards, including the Parent's Choice Award, Best Educational Game of 1992 from MicroTimes, Best of PCGames 1992 and Best Kids Software from the Chicago Tribune. The software was also selected for CES' 1993 International Summer Innovations '93 Showcase.
 Davidson's Zoo Keeper for the Macintosh will have a suggested retail price of $59.95.
 Davidson & Associates Inc. publishes educational software for the home and school markets. Founded in 1982 by Davidson, the company has won national acclaim for teacher-designed, student-tested software such as the Math Blaster series, Kid Works 2 and English Express. Products are available for the Windows, DOS and Macintosh platforms.
 -0- 6/3/93
 /CONTACT: Linda Duttenhaver of Davidson & Associates, CES Suite M6058, or 310-793-0600, ext. 230/
 (DAVD)


CO: Davidson & Associates Inc. ST: Illinois IN: CPR SU: PDT

JB-LS -- LA001 -- 4703 06/03/93 06:01 EDT
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