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DAVIDSON & ASSOCIATES INC. BROADENS AFFILIATED LABEL PROGRAM WITH THE ADDITION OF THE SWEDE CORP.

 TORRANCE and NEWPORT BEACH, Calif., Aug. 9 /PRNewswire/ -- The newly formed multimedia software company, SWeDE Corp., has selected Davidson & Associates Inc. (NASDAQ: DAVD) as its exclusive distributor, both companies announced today.
 Beginning this fall, SWeDE will release the first title in a series of multimedia educational software, "The Scavenger Hunt Adventures Series(R): Africa." The software will be available in Macintosh CD-ROM format, with a suggested retail price of $49.95.
 "The Scavenger Hunt Adventures Series: Africa" allows players ages 8 to adult to experience the wonders of "virtual landscape" navigation within each of four landscapes: the Congo Rainforest, the African Savannah, the Sahara Desert and the Island of Madagascar. The appeal of "The Scavenger Hunt Adventure Series" comes from the full character animation, professional mastered dialog, music and problem-solving puzzles that make the learning process subtle, fun and entertaining.
 As part of the Davidson/SWeDE agreement, Davidson will provide a full range of services, including technical support, customer service, product manufacturing, marketing support and distribution. The SWeDE products will be distributed through Davidson's consumer channels, including Egghead, CompUSA, Software Etc., and other major computer and software retailers nationwide. They will also be distributed through educational resellers such as Learning Services, Fas-Track and Educational Resources (Davidson's independently run division that provides educational software to schools).
 SWeDE joins several other software companies in Davidson's Affiliated Label Program, which provides sales, marketing and distribution support to third-party publishers. Affiliated label companies include Creative Pursuits, Europress, Lawrence Productions, Maxis, The Software Toolworks and 3DI. Inline Software also joined Davidson's Affiliated Label Program today.
 Said Bob Davidson, chairman and chief executive officer of Davidson & Associates Inc., "We're delighted to have SWeDE as a new Affiliate Label Program member. The Affiliated Label Program continues to be strategic both for Davidson -- since it diversifies our product offerings and helps us to better meet the needs of our customers -- and for SWeDE, since Davidson offers the company a proven channel by which it can market and distribute leading-edge products."
 Adds Greg Gentling, president of SWeDE Corp., "Davidson is an excellent partner for SWeDE. Davidson offers us strong distribution capabilities in the school market through Educational Resources and in the consumer market through its well-established network of authorized dealers. In addition, our companies have complementary product strategies and a shared focus on leading-edge technologies."
 Davidson & Associates Inc. is a leading publisher of educational software for the home and school markets. Founded in 1982 by educator Dr. Jan Davidson, the company has won national acclaim for teacher- designed, student-tested software such as the "Math Blaster" series, "Kids Works 2" and "Zoo Keeper" in the home market, and "English Express" and "Story Club" in the school market.
 SWeDE Corp. is an interactive multimedia development firm established in March 1992, with headquarters in Newport Beach, Calif. The company focuses on developing educational multimedia software and authoring tools and providing multimedia production facilities for in- house and outside developer applications development. The company is located at 2418 MacArthur Blvd., Suite 610, Newport Beach, CA 92660-5227.
 -0- 8/9/93
 /CONTACT: Linda Duttenhaver of Davidson & Associates, 310-793-0600, ext. 230; or Greg Gentling, president of SWeDE, 714-640-5584/
 (DAVD)


CO: Davidson & Associates Inc.; SWeDE Corp. ST: California IN: CPR SU:

JB-MF -- LA004 -- 0623 08/09/93 09:06 EDT
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Publication:PR Newswire
Date:Aug 9, 1993
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