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DAVIDSON & ASSOCIATES INC. AND MACMILLAN/MCGRAW-HILL SCHOOL PUBLISHING CO. ANNOUNCE STRATEGIC ALLIANCE

 TORRANCE, Calif., Nov. 29 /PRNewswire/ -- Davidson & Associates Inc. and Macmillan/McGraw-Hill today announced that they have formed a strategic alliance to develop customized versions of Davidson educational software to be used with Macmillan/McGraw-Hill school textbooks.
 Initially, Davidson & Associates Inc. will customize Davidson's "Kid Works," Davidson's "Kid CAD" and "The Cruncher" to work in conjunction with several of the Macmillan/McGraw-Hill School Publishing Co.'s mathematics, reading and language arts textbook series. Product development will begin immediately, and the combined materials will be available in mid-1994 through Macmillan/McGraw-Hill's school marketing and sales distribution network.
 Says Jan Davidson, president and founder of Davidson & Associates Inc., "We believe the trend will continue toward the use of mixed media curriculum products -- those combining print, software and other written materials -- in schools. By combining forces with the largest school publisher of K-12 school materials in North America, we can further the use of technology in schools. We believe this is a critical element in preparing students for success in the Information Age."
 Adds Douglas Kubach, vice president of technology at Macmillan/McGraw-Hill, "Our focus on core curriculum areas such as reading, language arts and math will be strengthened with the addition of Davidson software such as `Kid Works' and `The Cruncher.' We believe that the combination of technology and school materials is a great way to meet the needs of an increasingly diverse student population."
 The Macmillan/McGraw-Hill School Publishing Co., owned by McGraw- Hill Inc., is the largest elementary and high school publisher in the United States. Davidson & Associates Inc. is a leading publisher of educational software for the home and school markets.
 -0- 11/29/93
 /CONTACT: Linda Duttenhaver of Davidson & Associates, 310-793-0600, ext. 230; or Donald Rubin of Macmillan/McGraw-Hill, 212-512-4321/


CO: Davidson & Associates; Macmillan/McGraw-Hill School Publishing Co. ST: California IN: CPR SU: JVN PDT

LM-JL -- LA001 -- 8142 11/29/93 09:02 EST
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Publication:PR Newswire
Date:Nov 29, 1993
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