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DAVID OFNER DIES; FORMER PRESIDENT OF FOOTE, CONE & BELDING ADVERTISING, INC.

 CHICAGO, July 14 /PRNewswire/ -- Foote, Cone & Belding Communications, Inc. (NYSE: FCB), today announced with deep regret the death of David Ofner. Ofner died yesterday after a brief illness.
 David Ofner joined Foote, Cone & Belding in Chicago in 1957 in its Merchandising Department. After two years, he was promoted to account executive on Dial Soap, and shortly thereafter, to accounts supervisor on the Kitchens of Sara Lee. During this period, FCB launched the famous "Aren't You Glad You Use Dial, Don't You Wish Everybody Did?" campaign which made the first deodorant soap a market leader.
 In 1968, Ofner became vice president, account supervisor on Sears and Ralston Purina. He moved to FCB New York in 1971 and was promoted to senior vice president, management supervisor on Sears and Warner Lambert. In mid-1972, he returned to Chicago to head up the company's largest office as general manager. During his six-year tenure, FCB Chicago reached new levels of billings adding such clients as Pizza Hut and Sherwin-Williams.
 In 1972, David Ofner was promoted to executive vice president and elected a member of the FCB Communications Inc. board of directors. He was appointed president of Foote, Cone & Belding Advertising Inc., heading up the company's subsidiaries as well as new business developments, in 1978. Three years later, he was named president of FCB Midwest, adding responsibility for the Canadian operations in 1982. Moving up to the parent company, FCB Communications Inc., he became executive vice president for corporate development in 1985. He retired in 1987 after a distinguished thirty-year career.
 David Ofner embraced FCB's long tradition of civic responsibility, serving on the boards of many philanthropic and industry organizations. He was the past chairman of the Better Business Bureau of Chicago; chairman of the board of Goodman Theater of Chicago; chairman of the Chicago Council of the American Association of Advertising Agencies; trustee and executive committee member of the Ravinia Music Festival and Roycemore School of Evanston, Ill.; board member of the President's Advisory Council, Roosevelt University and visitation committee member of the Dean of College of Arts and Sciences, Northwestern University.
 He was also a past member of the Economic Club of Chicago, the Chicago Council of Foreign Relations, the Executive Club and the Chicago Crime Commission.
 Bruce Mason, the current chairman and chief executive officer of Foote, Cone & Belding Communications Inc., said, "We are deeply saddened by the death of David Ofner. He loved advertising and contributed to an unprecedented period in our company's growth. But most of all, he loved people. David was a generous and patient teacher and a warm friend for life. His wise counsel and deep concern for all will be missed."
 After his retirement from FCB, Ofner founded Redirections Inc., a Chicago company specializing in career and life-change counseling for senior executives of major corporations.
 Ofner graduated from Roosevelt University and attended the University of Chicago Graduate School of Business. He served in the U.S. Army Intelligence Corps and the Office of Public Information, as a sergeant. He began his advertising career as an assistant merchandising manager at the Chicago Sun-Times.
 A resident of Highland Park, Ill., David Ofner is survived by his wife, Sue, a daughter, Lauren and son, Tony.
 Services will be held on Friday, July 16th at 11 a.m. at Lakeside Congregation for Reform Judaism, 1221 County Line Road, Highland Park, following by an internment service at Memorial Park Cemetery in Skokie, Ill. Donations may be made to the Lakeside Congregation. For information, call 708-432-7950.
 Foote, Cone & Belding ranks as the 7th largest worldwide advertising company, and the largest agency in the U.S. Its network includes 180 offices in 46 countries, with worldwide billings, including Publicis- FCB European operations, totaling more than $6 billion.
 -0- 7/14/93
 /NOTE TO EDITOR: Photo of Mr. Ofner is available upon request/
 /CONTACT: Owen Dougherty of FCB, 312-751-7789/
 (FCB)


CO: Foote, Cone & Belding Advertising, Inc. ST: Illinois IN: ADV SU:

TM-MG -- NY098 -- 1653 07/14/93 18:04 EDT
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