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DAVID B. WALLERSTEIN, RETIRED BUSINESS LEADER AND DIRECTOR OF McDONALD'S CORPORATION, DIES AT 87

 OAK BROOK, Ill., Jan. 5 /PRNewswire/ -- David B. Wallerstein, retired business and civic leader, and member of the board of directors of McDonald's Corporation (NYSE: MCD), died yesterday of cancer at his home in Chicago.
 Wallerstein, who was 87, retired in 1965 as president of Balaban & Katz Corporation (B&K), then the largest movie theater chain in the midwest. He had joined the company in 1926, and became a pioneer in the entertainment industry, his career spanning the days of silent films through television. He quickly gained a reputation for being in touch with what the customer wanted. His innovations in the theater business included adding live shows to movie performances, introducing to audiences at the famed Chicago Theater such budding stars as Frank Sinatra, Bing Crosby, Mary Martin and Judy Garland in the 1930s, '40s and '50s.
 Walt Disney regularly flew him to the west coast to review his films, and he became the first to run Disney movies for adults, too. On the occasion of Disney's 50th anniversary in show business, he stated, "The two greatest showmen I've ever known are Dave Wallerstein and Sam Goldwyn." He even pioneered putting butter on popcorn, ice in drinks and caramel on apples at theater concession stands.
 During his tenure at B & K (subsequently ABC/Plitt Theaters), he also pioneered WBKB-TV, the first television station in Chicago, in the late 1930s, and later served as a director on the board of American Broadcasting-Paramount Theaters. His station was the first to air college football (Notre Dame), baseball (the Chicago Cubs), wrestling matches, the Indianapolis 500 and he was responsible for putting the innovative Kukla, Fran and Ollie Show on TV.
 Wallerstein met Ray Kroc, founder of McDonald's Corporation, shortly after retiring from B & K, and was invited by Kroc to join McDonald's board of directors in 1968. He was the longest serving outside director of McDonald's, and, at the time of his death, served on the board's executive and compensation committees.
 Fred L. Turner, McDonald's senior chairman, who also joined the board in 1968, commented, "Dave brought to McDonald's a wonderful sense of curiosity and a probing mind. He was always seeking a better way to do things, and from his days in operating movie theaters, he brought us a finely honed sense of customer responsiveness. For example, I think of him as the innovator of large fries at McDonald's because of his early encouragement to us to offer McDonald's products in sizes to match customer preferences.
 "In more recent years, Dave gave impetus to adopting brighter, more contemporary uniforms for our restaurant crew members, and he helped us focus attention on product taste. Dave devoted himself to McDonald's, and he traveled throughout the McDonald's System worldwide, regularly visiting restaurants and actively participating in company meetings of all kinds. He was well known and loved by all of us at McDonald's, and his enthusiasm and wisdom will be sorely missed," Turner said.
 Wallerstein was instrumental in the buyout by B & K of the publishing venture of the Prairie Farmer Publications. He was a past chairman of the board, a trustee and honorary director of the Francis W. Parker School in Chicago, and a member of the board of Michael Reese Hospital and a lifetime trustee. He was the first non-retail merchant to be chairman of the State Street Council, was a director of the Chicago Association of Commerce and Industry, served on the executive committee of the Better Business Bureau, and served on the board of directors and executive committee of the Theatre Owners of America.
 He was an active hiker, biker, downhill skier and world traveler until his mid-80s. He traveled to the Antarctic in 1992, and had looked forward to a trip to the North Pole trip last summer, until health problems interfered.
 Wallerstein was born in Richmond, Va. in 1905. He attended high school and college in Virginia, graduating in three years from the University of Virginia in 1924. He earned an MBA from the Harvard Business School in 1926.
 A long-time resident of Chicago's Lincoln Park neighborhood, Wallerstein is survived by his sons, John M. Rau of Orange County, California, and David L. Wallerstein of Washington. D.C., and grandson David J. Rau of Sun Valley, Idaho. Another son, Michael R. Wallerstein, died in 1974. His wife, Caroline, died in 1982.
 In lieu of flowers, the family indicated that Wallerstein wished that memorial contributions be made to The University of Illinois at Chicago Eye Center, C/O Dr. Gerald A. Fishman, M.D., 1855 W. Taylor St., M/C 648, Chicago, IL 60612.
 A memorial service will be held at the Oak Brook home office campus of McDonald's Corporation. A date has not yet been set.
 -0- 1/5/93
 /CONTACT: Chuck Ebeling of McDonald's Corporation, 708-575-6150/
 (MCD)


CO: McDonald's Corporation ST: Illinois IN: LEI SU:

KK -- CL012 -- 1773 01/05/93 13:17 EST
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Date:Jan 5, 1993
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