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DATAMAP COMMENCES MARKETING LATEST GEOGRAPHIC AND DEMOGRAPHIC DATA

 DATAMAP COMMENCES MARKETING LATEST GEOGRAPHIC AND DEMOGRAPHIC DATA
 MINNEAPOLIS, Sept. 22 /PRNewswire/ -- DataMap, Inc., a provider of Geographic Information Systems (GIS) systems and services, announced today the availability of PostCensus(TM) data files for areas as small as Postal Carrier Routes (PCRs). These PostCensus data files feature the latest census and US Postal Service data and typically offer up to 15 times greater precision than ZIP Code demographics previously available.
 DataMap's new product offering has the unique advantage of providing demographic information in the dynamic environment of constantly shifting local populations. By using 1990 census data combined with quarterly US Postal Service updates and proprietary techniques in advanced computer modeling, PostCensus files provide customers the benefit of continuous updates to demographic and household characteristics.
 DataMap's PostCensus files offer American businesses the opportunity to better understand their customer base, improve techniques for micro- marketing, and reduce costs. The company's newest data product benefits from its latest geo-coding technology as utilized in the Geographic Underwriting System (GUS)(R), developed by DataMap for the insurance industry nationally.
 DataMap, Inc., based in Eden Prairie, Minn., specializes in digital geographic databases, mapping services, and related applications software. The company's common stock is traded over-the-counter in Minneapolis/St. Paul (NASDAQ Bulletin Board symbol: DTMP).
 -0- 9/22/92
 /CONTACT: James E. Hovis, chairman and C.E.O. or Gary S. Mertz, president, both of DataMap, Inc., 612-934-0900; or Tom de Petra of de Petra & Associates, Inc., 612-338-7630, for DataMap/
 (DTMP) CO: DataMap, Inc. ST: Minnesota IN: CPR SU:


DS -- MN006 -- 2037 09/22/92 09:32 EDT
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Publication:PR Newswire
Date:Sep 22, 1992
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