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DATAMAP ANNOUNCES SERVICE CONTRACT AND NATIONAL EXPANSION OF GUS(SM)

DATAMAP ANNOUNCES SERVICE CONTRACT AND NATIONAL EXPANSION OF GUS(SM)
 MINNEAPOLIS, Minn., Aug. 27 /PRNewswire/ -- DATAMap, Inc. announced today that Insurance Services, Inc. (ISO) and DATAMap intend to implement the Geographic Underwriting System (GUS) nationally in the first quarter of calendar year 1993 subject to execution of a long-term agreement. GUS, which has been extensively tested in Florida, uses state-of-the-art geographic information system technology to link specific addresses with risk information and insurance underwriting variables.
 GUS delivers that address-specific information accurately and almost instantly through ISO's nationwide telecommunication network.
 GUS is now being used by insurance companies in 27 Florida counties representing 80 percent of the Florida population.
 ISO has contracted to purchase sufficient DATAMap services to expedite the implementation of GUS in all 67 Florida counties during the fourth quarter of calendar 1992 and accelerate national expansion of GUS.
 As in Florida, the expanded GUS will calculate a policyholder's auto commute distance, a key risk variable for insurers evaluating personal auto policies totalling $86 billion in annual premiums. Additionally, it will provide underwriters with wind and crime information for property risks.
 In addition to providing ISO proprietary information, including zones, territories, and classifications, it is planned that GUS will provide earthquake, brush fire, and demographic information. GUS can be customized to include an insurance company's own underwriting information for its exclusive use.
 DATAMap and ISO management have entered into negotiations on a long- term agreement under which it is contemplated ISO will continue to market and electronically deliver GUS information while DATAMap maintains the GUS software and database. The two firms may provide GUS- like services to other industries. Further details will be released following successful execution of the agreement.
 ISO is a non-profit corporation which, together with its subsidiaries, ISO Commercial Risk Services, Inc. and ISO Telecommunications, Inc., provides advisory and statistical services to over 1,500 participating insurance companies. Those insurers write more than 80 percent of all property/casualty insurance in the United States.
 DATAMap, Inc., based in Eden Prairie, Minn., specializes in digital geographic databases, mapping services, and related applications software. The Company's common stock is traded over-the-counter in Minneapolis/St. Paul, NASDAQ Bulletin Board: DTMP.
 -0- 8/27/92
 /CONTACT: Tom de Petra of de Petra & Associates, 612-338-7630; or Gary Mertz or Jim Hovis, both of DATAMap, 612-934-0900/
 (DTMP) CO: DATAMap, Inc. ST: Minnesota IN: CPR SU:


KH -- MN006 -- 4034 08/27/92 14:56 EDT
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Publication:PR Newswire
Date:Aug 27, 1992
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