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DAIMLER-BENZ PREMIERES ON WALL STREET

 NEW YORK, Oct. 5 /PRNewswire/ -- For the debut of Daimler-Benz AG on the New York Stock Exchange (NYSE), the symbol DAI was displayed this morning for the first time on the electronic ticker tape of the world's largest stock exchange. At 9:30 a.m. Eastern time, the market started to trade Daimler-Benz stock certificates. Edzard Reuter, chairman of the managing board of Daimler-Benz, symbolically received the first ADR from William H. Donaldson, chairman of the NYSE. Reuter "purchased" an American Depositary Receipt (ADR) for a Daimler-Benz share in the proportion of 10 to 1.
 The ADRs will be transacted by Bocklet & Co. The New York Stock Exchange's Allocation Committee assigned this specialist organization to maintain the market in Daimler-Benz shares in recognition of their high standards of performance.
 "This listing marks the high point so far of our efforts to internationalize our financial profile," Reuter declared. By taking this step, Daimler-Benz becomes the first German company to gain direct access to 51 million American private stock investors and more than 10,000 institutional investors. Hilmar Kopper, the chairman of the supervisory board of Daimler-Benz and the spokesperson for the managing board of Deutsche Bank, confirmed that this debut by Daimler-Benz is seen from a German point of view as blazing a trail into new territory. "I view this step as absolutely positive," Kopper stated.
 According to Reuter, the target of Daimler-Benz will now be to increase the share of American investors from a present estimate of 3 percent of its capital stock to about 10 percent. Daimler-Benz holds the U.S. to be distinctly under-represented among its shareholders, considering that the group currently realizes 17 percent of its consolidated sales here.
 The group has more than 13,000 American employees and annual projected sales of 14 billion DM for 1993 based on the first two quarters. In view of this, according to Reuter, Daimler-Benz has long considered itself to be both an international company and an established fixture in the American economy.
 To emphasize this, Reuter pointed to the decision to manufacture a Mercedes-Benz sports utility vehicle in Alabama as adding a new dimension to the globalization of the Daimler-Benz group.
 The technological capabilities of the Daimler-Benz group are currently on display in the U.S. in the form of the ICE high-speed train -- developed jointly by the group subsidiary AEG and Siemens AG -- which is proving its performance in a series of demonstrations organized by Amtrak between Washington and New York. The Airbus Program, in which Daimler-Benz holds a 38 percent interest through its Deutsche Aerospace division, orders one-third of its supplies, on average, from the U.S.
 "The main emphasis of our group's activities is on transportation technology, whether on the highway, by rail or in the air," Reuter declared. This was visibly demonstrated by the group's divisions in an incredible display of a cross-section of the wide-ranging product line in front of the New York Stock Exchange. The products exhibited included the top-of-the-line model of the Mercedes-Benz S-Class, the 600 SEL; a Freightliner truck and fire engine; a "People Mover" manufactured by AEG Westinghouse; a helicopter manufactured by the German-French joint enterprise, Eurocopter with its U.S. production facilities; and models from the Deutsche Aerospace division, such as the Eurofighter 2000, a rocket and satellite, to name a few.
 The listing of Daimler-Benz in the form of American Depositary Receipts (ADRs), or share certificates of Daimler-Benz stock could, according Dr. Gerhard Liener, chief financial officer of Daimler-Benz, be followed in the foreseeable future by a greater placement of Daimler- Benz stock specifically in the American market. In support of this step, Deutsche Bank, which currently holds about 28.1 percent of Daimler-Benz, has announced that it is considering the possibility of making available, under certain circumstances, a share of approximately 3 percent of Daimler-Benz's capital stock from its portfolio.
 -0- 10/5/93
 /CONTACT: Roland Klein, international media relations of Daimler- Benz AG, Stuttgart, Germany, 011-49-711-17-93635 or fax, 011-49-711-17-94686, or Bernhard Harling, corporate communications of Daimler-Benz North America Corporation, New York, 212-308-4535, or fax, 212-826-0356/


CO: Daimler-Benz AG ST: New York IN: AUT SU:

TM-LD -- NY008 -- 8925 10/05/93 14:06 EDT
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Publication:PR Newswire
Date:Oct 5, 1993
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