Printer Friendly

DAB beer debuts in Baltimore & D.C.

DAB (Dortmunder Actien Brauerei) German beer recently made its debut in the Baltimore-Washington, D.C., area.

To mark the occasion, DAB Importers, which imports and markets the beer in the U.S., hosted a gala dinner party for 400 of the region's retailers at Blob's Park in Jessup, MD, the "birthplace of the American Octoberfest."

In an effort to expand distribution along the East Coast, DAB has been using a variety of promotional techniques. In February, DAB served as a sponsor of the National Ice Carving Championships at the Mount Laurel Resort in Pennsylvania's Pocono Mountains.

Prize money donated by DAB enabled Mark Daukas to return to his Newport Beach, CA, ice carving business with a check for $5,000 and a first-place trophy. An additional $5,000 was distributed among other contestants.

The DAB Brewery is the largest of the breweries in Dortmund, Germany, one of the top beer capitals in Europe. DAB is sold in 80 countries throughout the world and is the third largest selling German import in the U.S.
COPYRIGHT 1991 Business Journals, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1991 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Title Annotation:Dortmunder Actien Brauerei
Publication:Modern Brewery Age
Date:Apr 15, 1991
Words:174
Previous Article:December taxable removals up 9.2%.
Next Article:Pilsner Urquell's advertising moves to "mainstream."
Topics:


Related Articles
RJ Imports, Ltd. agrees on import contract for Dortmunder.
DAB Importers launches non-alcohol brew.
Brau und Brunnen: Germany's largest beer and beverage group.
Radeberger Pils now sold in Rhode Island.
Binding's DAB AG assumes full control of Dab Importers in U.S.
Oak Terrace Beverage.
Binding U.S.A.
Binding Brauerei gives DAB a new look.
Clausthaler "stay on course" sweepstakes.

Terms of use | Copyright © 2017 Farlex, Inc. | Feedback | For webmasters