Printer Friendly

D.F. King & Co. leverages call center technology.

The largest independent financial communications/security holder solicitation firm in the United States staked its future on sophisticated outbound call center technology.

D.F. King & Co. Inc., uses Electronic Information Systems (EIS) systems to contact its shareholders during proxy contests and to inform them of their voting options in connection with other proposals and offers.

With the same foresight that helped mold it into the leader in its field, King has successfully branched into the telemarketing service bureau and market research businesses during the last year. King now also offers telemarketing through its King TeleServices unit and market research through its KTS Research unit.

The decision to supplement the financial relations business with full-service, automated telemarketing and marketing research bureaus has had a positive impact on the company's earnings stream.

Financial communications

Using a 48-seat call processing system from EIS, of Stamford, Conn., King is able to contact Fortune 500 shareholders to determine their likely voting behavior during contest for control or their views toward coporate governance issues.

The technology allows this to be done in a fraction of the time than it would normally take using manual dial telephone systems. Therefore, the system permits King to communicate with thousands more shareholders each day than ever before. The technology also has significantly increased King's ability to analyze critical shareholder data.

The company can complete a proxy solicitation in one-third of the time it took without call processing.

The ability to determine its shareholders voting preferences within a matter of hours is crucial to corporate America and can directly affect whether a battle is won or lost.

Proxy battles are a time and energy consuming activity for management, and often draw resources away from the corporation's everday business. With King's ability to quickly asertain shareholder sentiment, corporations can implement communications strategies more expeditiously, an advantage that translates into providing management more time to handle normal duties.
COPYRIGHT 1992 Nelson Publishing
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Title Annotation:Local Area Networks; contacting shareholders during proxy contests; largest U.S. independent financial communications/security holder solicitation firm
Publication:Communications News
Date:Nov 1, 1992
Previous Article:LAN fax speeds environmental response.
Next Article:Voteline provides election year solution for newspaper.

Related Articles
Chasing proxy votes.
John Kelly joins MacKenzie Partners as senior vice president; Kelly to head new West Coast office.
Beacon Hill Partners Inc. Opens New Telephonic Call Center.
Fairfax Financial Holdings Announces Terms Of Debt Exchange Offer For 2006 And 2008 Notes.
Highland Capital Management, L.P. Announces Intention to Pursue Board of Director Changes at Motient Corporation.
Highland Capital Management, L.P. Announces Proposed Slate of New Directors at Motient Corporation; Independent Slate Named Senior Industry...
Glass Lewis Recommends Furniture Brands' Shareholders Vote for Alan Schwartz and Scott King on Sun Capital's GOLD Proxy Card.

Terms of use | Copyright © 2017 Farlex, Inc. | Feedback | For webmasters