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Cynosure Introduces Improved Laser for Hair Removal.

ORLANDO, Fla.--(BW HealthWire)--Feb. 27, 1998--American Academy of Dermatology Conference Booth #613--

Apogee by Cynosure(R) Benefiting Patients & Physicians To be

Introduced at AAD show February 27 - March 3 in Orlando, Florida

Cynosure, Inc., a leading developer of medical lasers, announced today the Apogee by Cynosure, the newest laser for faster and safer removal of unwanted hair. This long pulse Alexandrite laser is the next generation of Cynosure's PhotoGenica(R) LPIR, a laser used for hair and leg vein removal applications. The Apogee by Cynosure will be available in April 1998.

The Apogee by Cynosure is 56% faster than the LPIR, making it the fastest laser on the market for hair removal. The faster speed is made possible by the addition of a larger spot size of 12.5 millimeters with more energy, which can cover a 1/2 inch area per second. This unique feature will benefit both doctors and patients by allowing treatments to be completed in less time. Faster treatments will enable doctors to see more patients, thereby increasing revenue. Patients find that the speedier, less time-consuming treatments translate into less discomfort and a quick return to their daily activities.

By adhering to the principle of Thermokinetic Selectivity(TM) (TKS), Apogee by Cynosure is able to safely deliver energy levels to the hair follicles without harming the outer skin. TKS is based on the fact that the ideal pulse width should be below the thermal relaxation time of the large target, the hair follicle, to destroy it, and much longer than the thermal relaxation time of smaller structures, the melanin in the skin, allowing them to cool more efficiently, therefore avoiding damage during the pulse. The extremely long pulse duration of 20 milliseconds allows the surrounding skin to cool down while the target hair follicle or leg vein is heated and destroyed.

In addition, the inclusion of a third 12.5mm spot size to the 7mm and 10mm spot size choices will allow physicians to customize patient treatments. The laser will also deliver up to 40% more energy with the 10mm spot size, thereby eliminating the need to change to a smaller spot size, thus treatment is twice as fast than previously available. In addition the larger spot sizes (10mm and 12.5mm) will allow deeper penetration of the laser energy than smaller spot sizes at equal fluences. This makes it possible to heat and destroy hair follicles and veins located deeper in the skin.

"People suffering from unwanted hair or leg veins are looking for a quick, safe treatment from dermatologists and plastic surgeons," said Cynosure Senior Vice President and Chief Marketing Officer Robert W. Hubert. "The Apogee by Cynosure is based on the theory of TKS, enabling physicians to provide patients with the safest laser treatments. This laser also ensures patients are receiving the most efficient treatments by giving doctors the opportunity to individualize patient treatments by determining the correct spot size and energy settings."

About Cynosure, Inc.

Cynosure develops, manufactures and markets laser technology for aesthetic treatment applications, including hair removal, leg veins, scar revision, port-wine birthmarks, facial spider veins, stretch marks, tattoos and pigmented lesions. These products have given Cynosure worldwide recognition in the practices of dermatologists, plastic surgeons and vascular surgeons. -0-

Brand and product references herein are registered trademarks or trademarks of their respective holders.

CONTACT: Schwartz Communications Cynosure, Inc.

Kerry Bard or Jessica Fetterman Marina Kamenakis

(781) 684-0770 (800) 886-2966 or

jessicaf@schwartz-pr.com (978) 256-4200
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Date:Feb 27, 1998
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