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CyberMedia Extends International Reach with First Aid 95 and First Aid 95 Deluxe; America's Best-Selling Automatic Problem-Fixing Software Product Now Available in France, Germany, Switzerland, Austria, UK and Australia.

SANTA MONICA, Calif.--(BUSINESS WIRE)--Nov. 27, 1996--Cementing its commitment to become a global leader in the market for products that solve the personal computer technical support crisis, CyberMedia (Nasdaq/NM:CYBR), the leading supplier of automated service and support technology for personal computers, announced today the availability of customized versions of its First Aid problem-fixing software in six overseas markets: France, Germany, Switzerland, Austria, the United Kingdom and Australia.

CyberMedia's aggressive European launch involved more than simply translating the products into French and German. First Aid's knowledge base of application-specific support files was tailored to specifically fix problems with the top-selling software products in each market. CyberMedia also established localized customer service and support, manufacturing facilities, sales offices and channel marketing activities. The infrastructure was established in only a few months once CyberMedia decided in April to expand into international markets.

The new international versions of First Aid are already topping sales charts and winning awards: By the end of October, the German First Aid was the No.1 best seller at TMI, a major German distributor. The German-language First Aid has also shipped to Switzerland and Austria. An Australian version was released in August, and was awarded "Best Software Product of the Show" at the PC 96 Show in Melbourne. The United Kingdom version, announced in July, was recently nominated, along with Microsoft Office 95 and the Epson Stylus Colour 500 printer, for the prestigious 1996 Channel Award as "Retail Product of the Year." The award is sponsored by Computer Retail News, VAR World and PC Dealer magazines in the UK.


"Like the name First Aid, and the cross symbol, the problems that First Aid solves are universal. By adapting First Aid's application knowledge base to include the most common applications in other markets, First Aid can become the global standard for automatic technical support," said Leonard Backus, vice president, international sales at CyberMedia. "We took the success of First Aid in the United States, made the investment to localize it for each key international market, and built an infrastructure to deliver the product to a broad base of consumers from the beginning."

Technical support problems are compounded for international PC users. When problems occur, overseas users often must make expensive overseas telephone calls to the United States to receive help. When the manufacturer does have a local call center, it is usually supported by employees in the US - with time zone differences, this means it can take an entire day before the user's problem is solved.

CyberMedia's First Aid automatically detects and fixes problems with PC applications, making PCs easier and less frustrating to use, and less expensive for hardware vendors to support. First Aid can ultimately reduce the number of technical support calls that software vendors, hardware vendors and corporate help desks receive by automatically intercepting system crashes and resolving many common Windows software problems on the fly.


CyberMedia's mission is to empower computer users to fix computer problems on their own -- before they need to call technical support hotlines for help. The company's ActiveHelp products include First Aid, Oil Change and the Tech Support Yellow Pages. CyberMedia's products are distributed in over 4,000 stores in the United States, Germany, France, Austria, Switzerland, the United Kingdom and Australia, and via OEM distribution agreements with AST, Fujitsu, NEC Packard Bell and Phoenix Technologies. Founded in 1991, CyberMedia (NASDAQ:CYBR) employs over 120 with company headquarters at 3000 Ocean Park Boulevard, Suite 2001, Santa Monica, Calif. Phone: 310/581-4700. To order, call 800-PC-1ST-AID (800/721-7824) or visit the CyberMedia web site at

CONTACT: CyberMedia

Giselle Bisson, 310/581-4700 x261


CyberMedia International

Claudia Romanini, 310/581-4700


Capital Relations

Deana Murchison or Naomi Hunter, 805/494-0830
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Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 27, 1996
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