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Customers unimpressed with Delta Air Lines' new web site.

AIRLINE INDUSTRY INFORMATION-(C)1997-2000 M2 COMMUNICATIONS LTD

Delta Air Lines has apparently received some disappointing testimonials from customers testing its revamped web site.

The upgraded web site is due to debut on 10 February and the carrier has given customers access to a beta-test site, which has apparently failed to live up to some people`s expectations.

One visitor told the Wall Street Journal that the site was `aesthetically appealing` and was probably adequate for `moms and pops` ordering online, but did not address the needs of a frequent flyer who `upgrades on every flight.` Such needs include the ability to choose seats and the ability to see if there are seats available for upgrading into business or first class.

The new design is supposed to be more user friendly with navigation improved through a site map accessible from the home page and a Customer Care section replacing the `Online Help` section. The need to continually log in has also been abandoned, with customers only required to log in once at the beginning of each session.

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Comment:Customers unimpressed with Delta Air Lines' new web site.
Publication:Airline Industry Information
Article Type:Brief Article
Geographic Code:1USA
Date:Feb 8, 2000
Words:189
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