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Customers come first at CFS under company restructuring.

CFS (Convenience Food Systems), Bakel, the Netherlands, has introduced what it calls "a functional organization," along with four sales and service regions to increase its customer focus and improve speed and efficiency of service.

The simplified organization will operate with one common business process, instead of as site-oriented organizations with individual systems and processes. Four sales and customer support regions (the Americas, Western Europe, Central & Eastern Europe, plus Asia, Pacific, Middle East & Africa) have been designated to improve the speed and efficiency of the execution across the total scope of supply of CFS.

"In the new organizational structure, we will serve our customers even better by making optimal use of the regional networks and resources together with the accumulated knowledge built around the complete product portfolio," explained John-Ole Hansen, president and chief executive officer. "A multi-million euro investment in information technology and the streamlining of the production resources are part of the step change."

The company's product portfolio and strategy will remain the same. As a global supplier of preparation, marination, further processing, slicing and packaging solutions for the meat, poultry, fish, seafood and cheese industries, CFS offers everything from single machines to complete production lines installed as turnkey systems.

Production of equipment in Aalborg, Denmark, is being transferred to another Danish facility in Slagelse as well as to Bakel. At the same time, work formerly performed by Palazzolo in Italy is being handled by CFS' German operations in Kempten and Wallau.

"We will continue to invest in the research and development of the equipment currently manufactured in Palazzolo and Aalborg," said Hansen. "The changes are solely designed to improve the efficiency and critical mass in the production sites, while reducing complexity."

The chief executive officer further commented: "The global food processing industry is under tremendous pressure to improve its cost positions. The proposed production move and the major investment in new information technology systems are part of our response to meeting the challenge of a very competitive marketplace. We will consolidate all our substantial resources and harmonize our business processes to improve overall efficiency, flexibility and exchange know-how.
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Title Annotation:Frozen Food Packaging Trends; convenience food systems
Publication:Quick Frozen Foods International
Geographic Code:1USA
Date:Jul 1, 2005
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