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Customer brochures, catalogs--farmer-directed--series.

CLIENT: Bayer CropScience, Research Triangle Park, N.C. --Stephanie Gable

AGENCY: AdFarm, Kansas City, Mo.--Colin Clarke

MESSAGE: Prevent loss due to scab (Fusarium Head Blight). FOLICUR allows a grower to better manage and effectively market his wheat crop.

AUDIENCE: Wheat growers residing in North Dakota, Minnesota and South Dakota, primarily in the Red River Valley area, who farm more than 500 wheat acres.

MERIT: New Holland North America / Maclay & Shoemaker Graphics and H.B. Fritz & Associates

NATIONAL FINALISTS: Pioneer Hi Bred International Inc. / McCormick Company Land O'Lakes Animal Milk Products / Johnson Krumwiede Roads AMVAC Chemical Corporation / Blasdel Cleaver Schwalbe Syngenta Crop Protection / Gibbs & Soell Inc. WestfaliaSurge Inc. / Prom Krog Altstiel Inc. New Holland North America / Hamilton Gregory Advertising and Tree Top Communications
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Title Annotation:Best of NAMA; Bayer CropScience; AdFarm
Publication:Agri Marketing
Article Type:Brief Article
Geographic Code:1USA
Date:Apr 1, 2004
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