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Customer Success Accelerates Unicru Growth; Market-Leading Customer Loyalty and New Customers Drive Unicru Revenue Growth and Market Position.

PORTLAND, Ore. -- Unicru(R) Inc. today announced that in the first half of 2004 a combination of new account growth and client renewals has added $30 million to its contracted backlog, bringing its guaranteed ongoing revenue to $105 million and accelerating its 2004 revenue growth rate 50 percent over 2003. This growth has provided Unicru with the financial strength to add 50 new staff in the first half of 2004 and continue its innovation of new science and technology for workforce selection and performance optimization.

"Unicru's ongoing revenue growth is evidence of its market-leading customer satisfaction and the signing of new category-leading retail clients," said Unicru president and CEO Chris Marsh. "Unicru has delivered on its commitment to help customers succeed in the marketplace. By mapping workforce initiatives to strategic business goals, Unicru is helping the nation's largest retailers win through their workforce."

Unicru has achieved an industry-leading 100 percent customer renewal rate, a primary measure of customer satisfaction, in the first half of 2004, and a 95 percent cumulative renewal rate since 2001. Ten leading enterprises renewed their agreements in the first half of 2004, including The Sports Authority (NYSE:TSA), The Finish Line (NASDAQ:FINL), and Lowe's (NYSE:LOW). Further signaling the strategic nature of their Unicru relationship, these ten client companies entered into longer-term contracts, with an average length of four years. Only six percent of Unicru's contracts are up for renewal within the next year.

In addition, seven leading retail, grocery and dining companies with a total employment of more than 400,000 have selected Unicru as their vendor for continuous workforce improvement including Shaw's Supermarkets, Pathmark Stores, and Uno Chicago Grill.

The Unicru Total Workforce Acquisition solution for all salaried recruiting, announced last fall, has been successful in winning all enterprise standardization decisions made by Unicru customers in 2004. It will displace four incumbent applicant tracking systems from three vendors that had been providing salaried recruiting technology for four Unicru hourly clients.

In a highly competitive market with seven active vendors, Unicru's new sales in the retail and dining industries are more than three times that of its competitors combined.

"Unicru's momentum comes from its singular focus on addressing retailers' challenges in enhancing the quality of their workforce," said professor Jeffrey Pfeffer of the Stanford Business School and author of The Human Equation: Building Profits by Putting People First. "Retail success is driven by having motivated, knowledgeable employees taking good care of customers. By tightly linking strategic HR initiatives to business goals, Unicru stands alone, helping its customers realize significant ROI through increased productivity, decreased turnover, workforce optimization and customer loyalty."

Other business accomplishments include:

--Launched first staffing solutions designed for the trucking and dining industries

--Deployed first Unicru Total Workforce Acquisition solution for all enterprise hiring

--Forged partnership with Workbrain to deliver end-to-end workforce optimization

--Named to the AlwaysOn List of Top 100 Private Companies

--Honored as one of the top 25 Fastest-Growing Technology companies in Oregon

--Won HR Technology Excellence Award for Best HR Technology Solution in HRMS category

About Unicru

Unicru is the leading provider of Total Workforce Acquisition solutions that enable enterprises to systematically select the highest quality employees across job roles throughout the enterprise to positively impact corporate outcomes through workforce initiatives. Unicru combines scientifically proven employee selection assessments, applicant recruitment, hiring management decision support, and complete data capture for measurement and continuous improvement of business results for over 60 enterprises, including Albertsons, Universal Studios, Blockbuster, CVS, Lowe's, and Southeastern Freightlines. For more information, visit
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Publication:Business Wire
Date:Aug 18, 2004
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