Cupcake Digital takes over peer Little Bit Studio.
M2 EQUITYBITES-November 19, 2014-Cupcake Digital takes over peer Little Bit Studio
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19 November 2014 - US children's app developer Cupcake Digital Inc has announced its acquisition of domestic peer Little Bit Studio LLC, without disclosing the value of the deal.
Little Bit Studio specialises in children's apps and its most prominent products include the Bugs and Buttons series. After the acquisition, the company will be merged into Cupcake's structure of technology and marketing resources and will help it develop new products with the aim to enlarge its customer base and expand its reach.
Cupcake CEO Brad Powers commented that the deal would help the company to strategically expand its growing IP portfolio with original and creative products, enhancing its position as a provider of entertaining and educational content for kids.
The takeover of Little Bit Studio is the second acquisition for Cupcake in 2014, after the purchase of iStoryTime. Expanding through targeted acquisitions is in line with the company's long-term strategy for growth, Cupcake said in a press release.
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|Publication:||M2 EquityBites (EQB)|
|Date:||Nov 19, 2014|
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