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Cultural critic's edgy talk set to launch festival.

Cultural critic Stephen Bayley will this week launch the 2008 Cardiff Design Festival. His speech, thought-provokingly entitled Why I hate the designer chair, will also officially open the new lecture theatre at the Llandaff campus of the University of Wales Institute Cardiff.

The festival was launched three years ago with the support of Uwic and like-minded designers.

And according to industry experts, the design industry in Wales is booming.

"We need to tell the world about it,' said Olwen Moseley, director of the Cardiff Design Festival.

"We've companies working right at the cutting edge of the industry, responsible for designing brands, images and products that are known all around the world. We created the opportunity to celebrate these achievements and give them the recognition they deserve."

Moseley, who is also Cardiff School of Art and Design's Director of Enterprise, is delighted with the way the festival has grown.

During 2007's festival, held last June, around 1,000 people participated in events across the city, while many others visited the design showcase exhibition that was held at the Senedd, the Wales Millennium Centre and at Uwic's Howard Gardens Gallery.

Talks about sustainable design, the power of typography and how to run your own successful design business were just some of the events organised.

The closing party held in a warehouse in Cardiff Bay continued the recycling theme - only three black bags of rubbish were left at the end with even the biodegradable plates and cutlery being delivered to a city allotment for composting.

The festival, whose sponsors include the Welsh Assembly Government, has already received attention internationally, with Welsh participation in the Dutch Design Week and at the Istanbul Design Festival.

Now Bayley, one of the UK's most controversial cultural commentators and design critics and one of Uwic's newest honorary fellows, will launch the Cardiff Design Festival 2008 on Wednesday.

He has just written a new book, Design: Intelligence Made Visible, with Sir Terence Conran, and is keen to stimulate debate about the role of design in society and how it influences the way we live.

Cardiff is also the host city for the Design Management Europe Awards (DME Awards) at the Wales Millennium Centre in next October as well as for the International Design Conference.

"This will help secure Cardiff's profile as a major world player in design, and so we're also now looking for any sponsors who'd like to get involved," said Moseley.

For tickets to Stephen Bayley's talk, email info@cardiffdesignfestival.org and for details on the Cardiff Design Festival visit the website www.cardiffdesignfestival.org or email Olwen at info@cardiffdesignfestival.org
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Title Annotation:Features
Publication:Western Mail (Cardiff, Wales)
Date:Oct 15, 2007
Words:435
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