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Culina meets the challenge of cost effective daily deliveries.

Today's food and grocery retailers are increasingly demanding a robust supply chain operation that delivers on a daily basis to meet their distribution requirements. As usual this is to maximise efficiency and control costs. To meet these challenges logistics providers need to continuously invest in the distribution infrastructure, from state of the art warehousing with sophisticated IT systems to a modern, satellite tracked distribution fleet.

In the temperature-controlled sector the ability to react quickly to a manufacturer's or retailer's needs is paramount to ensure short shelf life products are delivered on time and accurately. This is second nature to Culina Logistics, which works with a number of blue chip food and drink companies storing and delivering chilled products to all the major supermarket multiples and wholesalers across the UK on a daily basis.

For leading retailers the days of weekly bulk deliveries are no longer viable. Daily shared-user distribution enables regular product replenishment and improved stock management.

With a network of three modern distribution centres, and plans lot another major, strategically located facility in the pipeline, Culina has a network that provides a frequency of delivery to keep retailer's shelves fully stocked.

In the case of Morrisons, Culina is seamlessly integrating a new delivery pattern as the company integrates the Safeway stores. As well as the multiples, Culina provides the same level of daily service to convenience stores, such as the Co-op, and wholesalers BFS across the UK.

Another benefit Culina offers for manufacturers from regular consolidated daily deliveries is a case rate, enabling customers to make regular small deliveries, if required, that are still cost effective. This system ensures the manufacturer avoids being penalised with a pallet rate for low case quantity orders.

It is far easier and more cost-effective to buy in to a delivery service that already matches the retailers' requirements and can meet vital booking slots. Delivering product in a manner acceptable to the customer is growing in importance in retaining or gaining business with the multiples.

Some logistics operators have predicted the additional service opportunities afforded by the retailer's IT requirements and developed their warehousing and IT operations accordingly. Culina combines automated pick-face and replenishment systems with an integrated warehouse management system and online stock control to accommodate order cycles as short as twelve hours and to ensure picking accuracies up to 99.995%.

The company also utilises radio data transfer (RDT) scanners, satellite tracking of vehicles and a 24-hour customer service centre to ensure the quality of supply chain demanded by manufacturers and their retail customers is delivered.

Contact Culina on tel: 01630 695000 or visit
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Publication:Food Trade Review
Geographic Code:4EUUK
Date:Sep 1, 2005
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