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Crystal Geyser adds new beverage line.

The Crystal Geyser Water Co. is totally excited about its newest and gnarliest beverage line, California Max, a non-carbonated fruit drink with no preservatives.

"This is a totally new concept for us," reported Kevin McClanahan, vice president of marketing for Crystal Geyser. "We've bottled a wild collection of fun flavors in single-serving 16-oz. bottles for the customer who wants a wallop of flavor in an exciting package."

The new line includes Strawberry Twist, Pina Coco, Berry Much, Lemon Splash and Orange Sunset. "This is the most fun our tasting panel has had in a long time," McClanahan continued.

Initial distribution for California Max, which has a label that resembles a California vanity license plate, is targeted at California delicatessens and convenience stores. "Anywhere we find people out and about, on the go, ready for fun," McClanahan said.
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Title Annotation:Crystal Geyser Water Co.
Publication:Modern Brewery Age
Date:Aug 31, 1992
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