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Crying over spilt milk.

Several retailers have recently found themselves targets for "symbolic milk dumpings" by Pure Food Campaign (PFC), an activist group headed by antibiotechnology gadfly Jeremy Rifkin. The dumpings, held in front of a Jewel store in Chicago, a D'Agostino's in New York City and a Seessel's in Memphis, are part of PFC's protest against the use of a bovine growth hormone (BGH) in cows for the purpose of producing up to 20% more milk. FDA has approved the use of BGH.

Nick D'Agostino, chairman of D'Agostino's, Larchmont, N.Y., finds himself in the middle of the controversy. "If the federal government says that farmers can use it, we'll sell it," he says. "If consumers don't want to buy it, then dairy farmers won't use it. We're not taking a position on it."

PFC is demanding that supermarkets certify and label their products "free of synthetic BGH"--although that is not required by FDA. Regarding labeling, D'Agostino says that is up to his suppliers.

PFC says it will encourage consumers to shop only at stores that offer products bearing the labels, says Ronnie Cummins, a PFC official.

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Title Annotation:Pure Food Campaign protests growth hormone in milk
Author:Garry, Michael
Publication:Progressive Grocer
Article Type:Brief Article
Date:Jan 1, 1994
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