Cruzan, which was snapped up last year by Swedish wine and spirits giant V&S Group, formally joined Future Brands last week.
Cruzan, which was snapped up last year by Swedish wine and spirits giant V&S Group, formally joined Future Brands last week. Future Brands is a U.S. sales joint venture between V&S and Beam Global Spirits & Wine. V&S Absolut Spirits' U.S. arm, The Absolut Spirits Co., said that it had assumed import and marketing responsibility over the brand. Future Brands has also taken over the sales and distribution of V&S Absolut Spirits' standard vodka, FRIS, from Shaw-Ross International Importers. FRIS Vodka is produced in Denmark and is available only in the United States.
|Printer friendly Cite/link Email Feedback|
|Title Annotation:||BUSINESS BRIEFS ...|
|Publication:||Food & Drink Weekly|
|Date:||Jul 10, 2006|
|Previous Article:||Antitrust Modernization Commission.|