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Crucial Technology DDRevolution Program Benefits Computer System Builders; New Program Provides Qualified System Builders Special Access to Next Generation DDR.

Business Editors/Technology Writers

MERIDIAN, Idaho--(BUSINESS WIRE)--July 10, 2001

Crucial Technology, a leading factory-direct memory upgrade supplier, today launched its Crucial DDRevolution Program. Designed to assist qualified white box system builders who manufacture systems supporting double data rate (DDR) synchronous DRAM (SDRAM), the new program provides preferred product allocation, volume discounting, promotional opportunities, and personalized sales and technical support.

"Crucial DDR is an ideal memory solution for white box system builders," said Dwayne Cripps, Crucial's White Box Sales Manager. "The Crucial DDRevolution Program provides an opportunity for members to get our high-quality DDR at an exceptional price, backed by dedicated service and support. That means they can confidently deliver this evolutionary memory technology to their own customers."

For more information about the Crucial DDRevolution Program and how to become a qualified member, please visit http://www.crucial.com/DDRevolution.

Crucial began selling DDR in January 2001 and currently offers PC1600 and PC2100 DDR SDRAM modules direct from Micron Technology, Inc., at the same price as PC133 SDRAM. Consumer prices start at US$26.99 for 128MB and US$50.00 for 256MB.

Crucial.com is the Web site of Crucial Technology, a division of Micron Semiconductor Products, Inc., which is a wholly owned subsidiary of Micron Technology, Inc. Crucial sells memory upgrade modules factory direct from Micron Technology, Inc., and offers over 73,000 upgrades for more than 13,000 desktops, notebooks, servers, routers, printers, and electronic devices. To learn more about Crucial, visit http://www.crucial.com.

Micron Technology, Inc., and its subsidiaries manufacture and market DRAMs, very fast SRAMs, Flash Memory, other semiconductor components, and memory modules. Micron's common stock is traded on the New York Stock Exchange (NYSE) under the MU symbol. To learn more about Micron Technology, Inc., visit its web site at www.micron.com.
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Publication:Business Wire
Date:Jul 10, 2001
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