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Crossroads 2000 Conference First 'Bizno-Tech' Event Calls for Speakers.

BOSTON--(BUSINESS WIRE)--Nov. 19, 1999--

Open Systems Advisors, Inc. (OSA) today issued a Call for Speakers for the Crossroads 2000 Conference, March 12-15, 2000, at the Westin Mission Hills Resort, Rancho Mirage, California. The Crossroads Conference is an exclusive forum for line-of-business and information technology executives to share ideas for gaining business advantage with emerging technology.

Crossroads is the first "bizno-tech" event. Last year, the ratio of attendees reporting to the business side relative to those reporting to the technology side was about 40:60. The agenda (available at www.crossroads-osa.com) begins with the business strategies for today's changing markets and drills down to their IT implications.

Speaker nominations are sought for e-leaders--line-of-business and IT executives who have successfully harnessed emerging technology to change the competitive landscape in their industries. To nominate a speaker please email marypat@crossroads-osa.com for submission forms. Submissions are due Friday, December 3, 1999. (Please note that enterprise computing hardware and software vendors are eligible to participate in the Crossroads conference only if they are Crossroads A-List Award winners: we are not requesting speaker nominations from vendors.)

Crossroads participants are an unusually accomplished group. Invitations to the seventh annual Crossroads event are extended only to those individuals identified by their peers as having made significant contributions to the financial success of their organizations. Attendee participation requires an application form. Applicants must detail accomplishment in applying emerging technology to gain business results. Participant profiles are circulated to all attendees, setting the stage for unparalleled interaction.

Press attendance at Crossroads ranges from national business publications to new-economy books and to technology trade press. Space is limited so early registration is recommended.

About OSA

Founded in 1989, Open Systems Advisors, Inc. (OSA) provides a real-world perspective on using new technology in business. OSA's research is based on an ongoing and in-depth dialogue with hundreds of seasoned IT executives and business leaders who are using emerging technologies to achieve business results. OSA reports the Crossroads Decisions, awards the Crossroads A-List and produces the Crossroads Conference.

The Crossroads Decisions research (available at www.crossroads-osa.com) identifies the pivotal technology decisions for business in 2000 and defines the specific focus areas for the Crossroads 2000 A-List Awards. Unlike other analyst programs, the Crossroads A-List Awards are exclusively focused on today's key business opportunities and challenges. The Crossroads A-List Awards clearly outline the business benefits, concisely summarize the technology differentiators, validate solutions with real customer experiences, and provide a basis for informed dialogue between business and technology partners.

For additional information, contact the company at Open Systems Advisors, Inc., 268 Newbury Street, Boston, MA 02116, 617/859-0859, http://www.crossroads-osa.com.

(R)Crossroads is a registered trademark, and (TM)Crossroads A-List, Crossroads Decisions and bizno-tech are trademarks of Open Systems Advisors, Inc.; any other trademarks are the property of their respective owners.
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Publication:Business Wire
Date:Nov 19, 1999
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