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Cross Forms Strategic Partnership with NASCAR Champion Rusty Wallace; -- Sponsorship Program to Include Special Edition Pens, Contests, Sweepstakes and Giveaways --.

LINCOLN, R.I. -- A.T. Cross Company announced a strategic partnership with NASCAR Champion, Rusty Wallace. The program was launched at the race at Daytona, marking the first such alliance for A.T. Cross and the NASCAR community.

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To celebrate this exciting affiliation, Cross has created two Special Edition Rusty Wallace Signature pens, the Rusty Wallace Ion(TM) pen and the Rusty Wallace Morph pen. Each pen offers a simple yet clearly identifiable way for Wallace fans to add to their collections of memorabilia. Rusty will also wear the Cross logo on his racing uniform.

The Ion(TM) a futuristic, sleek palm-sized pen, features Rusty's signature and his number 2 on the side. The compact Ion can be opened for writing with its one hand open/close feature. Its soft-touch, ergonomic grip adds cushioned comfort to the Ion experience, and the gel ink glides smoothly and colorfully across paper.

The Morph pen features Rusty's number 2 on the clip and his signature on the side. The Morph features an innovative "morphing" technology. Simply turn the dial at the top of the pen and the refill extends and the adjustable cushioned, silicon finger grip section morphs into a comfortable triangle grip for ultimate comfort.

The partnership between Rusty and A.T. Cross was born out of Rusty's personal experience. Painful writer's cramp from signing thousands of letters and autographs each week left him unable to use his writing hand for hours. He was given a Cross Morph by a friend and after trying it, with its ergonomic grip, the cramp was virtually eliminated. Rusty Wallace became an immediate fan of A.T. Cross' line of pens and contacted the company to explore possibilities.

"Partnering with Rusty Wallace, the Champion, is a natural step for Cross," said Peter Leon, Vice President of Marketing and Sales, Americas. "Rusty epitomizes perseverance and longevity while continuing to compete, and win, against the newcomers. Cross also continues to innovate and strive to be the best. Our new line of products, such as the Ion(TM), demonstrates that we, too, continue to lead the way."

Wallace, the 1989 NASCAR Winston Cup champion, has 54 career wins to date and has won races for 16 years in a row.

"We're really pleased and excited to have Cross join us," said Wallace. "Through the years, I've really been a big fan of their products. They've been around for more than 150 years and their name rings of quality, durability and first class performance. Those are the attributes that we always strive for on and off the track, so our new association with A.T. Cross is a natural partnership. I'm looking forward to being an active player in their marketing efforts."

Some programs to be announced will include contests, sweepstakes and special events.

Founded in 1846, the A.T. Cross Company manufactures and markets a range of innovative quality writing instruments, timepieces and pen computing products. The company is headquartered in Lincoln, Rhode Island, U.S.A. For more information, visit the A.T. Cross website at

To obtain photos, please call 401-521-2700 ext. 175 or email requests to


Contact: Bruce A. Willox, Director of Global Marketing of A.T. Cross Company, +1-401-335-8415

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Publication:PR Newswire
Date:Feb 26, 2002
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