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Croda debuts hair treatment component.

* The latest idea in hair care from Croda is Crodabond CSA, which is billed as. the consumer's ultimate secret weapon. According to the company, this ingredient is designed to seal down hair cuticles that have been lifted through damaging chemical treatments. Hair treated with Crodabond CSA appears smooth, conditioned and healthy-looking.

The cuticle sealing performance of Crodabond CSA is proven to be long-lasting and can help prevent future hair damage, according to the company.

More info: www.croda.com

Solabia Rolls Out New Actives

*Pimples, pigment spots, redness, dilated pores, orange-peel skin and cellulite are just little things on their own, but together they can change everything--and they are the reason that smooth, flawless skin is just a rosy dream for so many. Solabia claims that dream is now within reach with a new trio of active ingredients that cure skin woes.

Saniskin is a gentle, comprehensive new solution to clarify, purify, cleanse and fight skin imperfections (inflammatory lesions and dilated pores) by reducing the hyperseborrhea, inflammation, oxidation and bacterial proliferation characteristic of problem skin.

Omegalight is a comprehensive, non-aggressive new solution to lastingly brighten the complexion and lighten pigment spots after just 28 days, both on the surface and at the deepest levels, while also preventing the appearance of spots thanks to its lipophilic and anti-inflammatory properties and its ability to regulate melanogenesis from the nucleus through to melanin production.

Slitnexia is a novel and comprehensive plant-based solution to reduce unsightly marks on the body, such as cellulite and orange-peel skin, by acting on lipid storage both upstream (as a preventive treatment), by inhibiting preadipocvte differentiation and limiting the entrance of fatty acids into the adipocvtes, and downstream (as a curative treatment), by stimulating lipolysis.

More info: www.solabia.com

Synesthetics Introduces Proprietary App for Matching Colors to Scents

* Synesthetics, Inc., a pioneer in multi-sensory consumer research, released a custom app that collects consumer impressions of color in response to fragrance. The new app, developed by Synesthetics president Dr. Avery Gilbert, makes it easy to gather consumer data anywhere, according to the company.

"Mobile devices let us take multisensory testing out of the lab and onto the road,"said Gilbert. "We can interview consumers in the wild where they live--shopping malls, college dorms or anywhere else."

The new app, called the Chromosmic Visualizer, guides consumers through a series of sniff samples and prompts them to match each scent to a color using a touch-sensitive color circle and a black-white slider. The app, which runs on iPads, has already been used in projects for clients.

"The results confirm published results on color-odor associations, and let us quantify consumer impressions of a scent's color with incredible speed and precision," said Gilbert.

The Chromosmic Visualizer gives researchers in-progress data summaries: each consumer's color choice is shown in a Mondrian arrangement; the app also calculates and displays a consensus color. In addition to using it for in-house projects, Synesthetics plans to sell the Chromosmic Visualizer for companies to use on their own.

"Brand teams can set up a test and begin collecting data in a matter of minutes, They can view results on the Wad in real time and email home a data summary whenever they like;" said Gilbert.

He insists the app's speed and ease of use will appeal to marketers and product designers who need on access to consumer insights.

More info: www.synesthetics.com

Sederma Introduces Sebuless

* A new multifunctional ingredient, Sebuless by Sederma, was designed to mattify and equalize the skin tone of oily and acne-prone skin in just one month, said the. company. With the use of an unprcceden ted test method on normal human sebocytes as a more reliable and predictive model associated with cosmetogenomics, Sederma was able to confirm a positive action on every known process leading to oily skin and associated blemishes: hyperseborrhea, microbial proliferation, inflammation, hyperkeratinization and hyperpigmentation.

More info: www.sederma.fr

Lonzagard Disinfectants For Infection Prevention

* Lonza Consiuner Care's Hygiene business offers the comprehensive Lonzagard line of highly effective disinfectant formulations that are helping hospitals and healthcare providers, homeowners, school janitorial cleaning service personnel and others combat seasonal flu viruses causing serious illnesses. A number of Lonza formulations have been demonstrated to inactivate certain flu viruses on hard surfaces; these highly effective European products include Lonzagard DR-25aN, DM 11.4-10 and DR-LS-13N disinfectant formulations.

In the US, Lonza has multiple EPA-registered product families that have been tested against Influenza. A strains, such as the Lonzagard HWS Series, R82 Series and P Series.

Available as disinfecting wipes, sprays and liquids, Lonzagard formulations act quickly to eliminate flu viruses as well as other pathogenic bacteria and viruses on multiple surfaces, according to the company

More info: www.lonza.com

New Redness Relief from Rahn

* Couperose denotes a persistent dilation and relaxation of the blood vessels in the facial region and is characterized by a typical copper-red coloration, which can result in visible small blood vessels (telangiectasia), particularly in the area of the cheeks, but also on the nose or forehead. If the damage progresses, it can lead to severe inflammatory changes in the blood vessels; also known as rosacea.

A new double-blind, placebo-controlled study reveals that Defensil-Plus markedly reduces the severity of couperose, according to Rahn. It contends within six weeks, the active ingredient significantly and visibly reduces redness as well as the degree of inflammation and improves the appearance of couperose-prone skin.

According to Rahn, the special properties of blackcurrant seed oil and balloon vine extract, in combination with sunflower .oil concentrate, effectively reduce inflammatory processes and replenish the damaged skin barrier. DefenSil-Plus soothes various forms of skin irritation; acute irritation as a result of razor burn or from mosquito bites are both significantly reduced. Chemically irritated skin also is protected and gently regenerated.

More info: cosmetics@rahn-group.com
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Title Annotation:Supplier's Corner
Publication:Household & Personal Products Industry
Date:Apr 1, 2014
Words:966
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