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Cripes, it's a flying Hummer!

WHEN three young designers were assigned to create a vehicle capable of going off-road, they stuck to the letter of the brief.

The result is a new generation of Hummer that literally flies!

The Hummer HX concept will debut at the 2008 North American Auto Show.

It reflects the innovative minds of new GM designers David Rojas, Min Young Kang and Robert Jablonski whose first brief was to provide a vision for the future design of offroad vehicles.

Fresh out of the College for Creative Studies in Detroit, Michigan, their test was to design a fun, nimble and innovative Hummer concept.

General Motors vice-president of global design and product planning Ed Welburn, says: "Today's graduates from top design schools are ready to hit the ground running. The Hummer design challenge gave our newest designers an opportunity to sprint.

"The task presented numerous challenges to the new designers, from creating a vehicle for a brand that is known around the globe for its iconic design, to ensuring that the model would live up to the market's expectation of Hummer off-road capability."

In its final concept form the E-85 FlexFuel Hummer HX embodies the off-road spirit of Hummer in a fully customisable package. The HX offers an open-air driving experience via a pair of removable roof panels above the driver and front passenger and a modular, removable rear roof assembly.

GM says that this concept will influence the design of future Hummers for generations to come.

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Innovative minds: The E-85 FlexFuel Hummer HX embodies the off-road spirit of Hummer.
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Title Annotation:Features
Publication:The Journal (Newcastle, England)
Date:Dec 15, 2007
Words:259
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