Creme of Nature has named Africa Miranda, singer, model, activist and star of Bravo's docu-drama TV show "The New Atlanta," as its new brand ambassador.
Creme of Nature has named Africa Miranda, singer, model, activist and star of Bravo's docu-drama TV show "The New Atlanta," as its new brand ambassador. Miranda is already featured as one the models for Creme of Nature's successful product line, Argan Oil from Morocco. As the brand ambassador, she will represent Creme of Nature in various capacities including special appearances, hosting Twitter chats, speaking at events and serving on panels. This summer, her face will hit billboards in
major cities in ads featuring Creme of Nature's newest product line, Argan Oil for Curls. Later this year, print ads with Miranda will bow in magazines such as Essence, Sophisticate's Black Hair, Hype Hair and Ebony.
"From the moment we met Africa, we fell in love with her hair," said Teneya Gholston, marketing director for Creme of Nature. "As our working relationship progressed, we also fell in love with her beautiful personality and work ethic. Africa has made quite an impression on us and our consumers. She also aligns well with the direction of our brand, so naming her as the new brand ambassador only came natural."
More info: www.cremeofnature.com
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|Title Annotation:||Marketing News|
|Publication:||Household & Personal Products Industry|
|Date:||Jul 1, 2014|
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