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Credibility, straight talk earn Motorola exec an EXCEL Award: IABC committee says Stu Reed seems to live and breathe communication.

IABC has named Stu Reed, executive vice president of Motorola's Integrated Supply Chain (ISC) organization, the recipient of the 2007 Excellence in Communication Leadership (EXCEL) Award. The EXCEL Award, the highest award given by IABC to nonmembers, recognizes individuals who exhibit strong leadership in fostering excellence in organizational communication.

Reed joined Motorola in April 2005 with a mission to transform the company's supply chain into a competitive advantage. Prior to that, he spent more than 20 years at IBM, capping his career there as vice president of worldwide manufacturing for IBM's integrated supply chain. In this role, he was responsible for all hardware and software manufacturing and engineering for the US$96.5 billion company. Reed served as a key thought leader and implementer among a team of senior executives who transformed IBM's supply chain operations over five years.

At Motorola, Reed has been instrumental in coordinating a vast network of operations, customer fulfillment centers, logistics providers and manufacturing to provide products and services to the company's three main business units. He has been responsible for integrating communication among ISC's 36,000 employees and contractors, who represent more than one-third of Motorola's overall population. During 2005 and 2006, ISC set quarterly records for production and distribution, helping Motorola meet an expanding worldwide demand and grow revenue and production output. At the same time, the organization underwent a massive transformation that condensed four separate teams into one cohesive system.


"In addition to process and systems," says Reed, "communications is a critical component to any successful results-driven business strategy. As we unified the company's disparate 20,000 supply chain employees across the globe into a single 'One Motorola' Integrated Supply Chain organization, it was imperative to constantly communicate in a simple and consistent manner to ensure clarity of both our vision and journey to become a best-in-class supply chain operation."

"What really impressed the award committee was the all-around strength of Stu Reed as a credible communication leader and his commitment to straight talking," says Meryl David, ABC, chair of the 2007 EXCEL Award committee. "Reed seems to live and breathe communications, and personally gets behind his team's well-planned communications program that covers all stakeholders and is thoroughly evaluated. His communications have a diverse, global reach that includes China and India, and we are looking forward to hearing at the International Conference about the challenges of communicating with people from very different cultures."

Scheduled to accept the award on 25 June, at IABC's 2007 International Conference in New Orleans, Louisiana, Reed will also be featured in the September-October issue of CW. /excel.htm

iabc in the media

IABC continues to raise awareness of the communication profession in the media through its ongoing PR efforts. In the first half of 2007, IABC research and programs have been mentioned in such publications as USA Today, Business Travel magazine, Industry Week and the Boston Globe.

See all of IABC's latest clippings in the News Centre at

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Title Annotation:inbox: IABC NEWS & EVENTS
Publication:Communication World
Article Type:Company overview
Date:Jul 1, 2007
Previous Article:Listening and learning.
Next Article:Suzanne Salvo recognized with IABC Chairman's Award.

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