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Creative agency raises a glass to success.

THE illustration skills of Newcastle creative agency Keltie Cochrane have caught the eye of America's top-selling wine brand.

Trinchero Family Estates noticed the designs of the Toffee Factory-based company - which have featured in Time Out New York and Rolling Stone magazines - and offered them the chance to handle the illustrations on their advertising for their major wine range. The Menage a Trois range of red, white, rose, Chardonnay and Moscato is the producer's most popular range.

Andrew Rice, Trinchero's creative director, said: "When I saw Keltie Cochrane's work I knew they were perfect for the job. They had exactly the right balance of retro style and pop culture in their illustrations that would work perfectly for the Menage a Trois range."

Ian Keltie, creative director at Keltie Cochrane, said: "I loved the idea of what they wanted to create for the Menage a Trois range - the name is brilliant, fun for a quality produced wine.

"To get across the fun atmosphere that the wine should be shared, we used a lot of colour and vibrancy in the artwork.

"We mixed retro styling with an up-todate look and feel, creating an overall design that is very different from anything else on the market.

"We are really proud of the end result and equally proud to have worked with the best selling wine brand in America."

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CHEERS Keltie Cochrane graphic designer Laura Hall, creative director Ian Keltie and graphic designer Nicola Rickelton will be working on American wine company Trinchero Family Estates' Menage a Trois brand
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Title Annotation:Business
Publication:The Journal (Newcastle, England)
Date:Jan 11, 2012
Words:256
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