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Creative Edge Nutrition buys A-Z-Nutrition.

M2 EQUITYBITES-September 26, 2012-Creative Edge Nutrition buys A-Z-Nutrition(C)2012 M2 COMMUNICATIONS

27 September 2012 - US nutritional supplements vendor Creative Edge Nutrition Inc (PINK:FITX) has acquired A-Z-Nutrition LLC following the purchase of its parent company SCD Enterprises LLC.

Creative Edge Nutrition announced the SCD deal in August, saying at the time it would provide further details at a later point. Neither announcement offered any information with regard to financial terms.

A-Z-Nutrition is the operator of an online store for discount nutritional supplements. Since its launch ten years ago, the website has clocked up more than three million page views, drawing over one million unique visitors and registering in excess of 10,000 orders. A-Z-Nutrition offers products marketed under popular brands such as BSN, Cenergy Nutrition, Science Defined Nutrition, USP Labs, Optimum Nutrition, Muscle Milk and Cytosport.

The acquisition of A-Z-Nutrition is the second one Creative Edge Nutrition has made in the direct-to-consumer retail supplement space. The company said that this move had further strengthened its leading position in that market.

Bill Chaaban, president and chief executive of Creative Edge Nutrition, said that he had always considered A-Z-Nutrition the top player in its field and the acquisition presented his company with an exciting opportunity to accelerate the growth of its platform and ensure its future success. Creative Edge Nutrition remains intent on pursuing aggressive expansion and grabbing a bigger share of the sports nutrition market, employing a strategy that combines organic growth with targeted acquisitions, Chaaban stated.

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Publication:M2 EquityBites (EQB)
Date:Sep 26, 2012
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