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Creative Communication Ideas for National Employee Benefits Day, April 4, 2011.

HighRoads Offers Five Ways - on the Lighter Side - in which Companies are Drawing More Attention to Their Health & Welfare Benefits Programs

BOSTON -- Today, on National Employee Benefits Day, HighRoads, the industry leader in employer health care regulation compliance, shares some top innovative ways employee benefits professionals can draw more attention to their company's health and welfare programs through employee communication.

In a year when health care reform has increased the need for benefits plan communications, benefits professionals are getting more innovative with their communications practices.

Here are some creative ways - with a little humor - in which benefits communicators are getting more attention from employees this year:

1. One company is staging a "Black Eyed Peas" concert with revised lyrics, "I like that boom, boom, pow; Them co-pay's just my style."

2. Now, in one company's cafeteria, you can get a manicure, massage and preventive care screening during your lunch hour.

3. All office computers in one organization have been pre-loaded with screen savers, pop ups and warning buzzers that tell each employee when their open enrollment deadline is. Those who fail to heed the deadline are locked out of all sports scores and shopping engines.

4. In an effort to reduce postage costs and circumvent the rules around electronic distribution, one company's open enrollment and summary plan description documents will be delivered to employees' homes by Harry Potter owls.

5. Friday afternoon beer busts are now being hosted in the engineering department by one company's HR staff. HR managers are calling it a wellness program (a couple of beers a day have been proven to lower cholesterol levels). However, beers are only offered to employees who can correctly answer a question about their benefits deductible levels.

HighRoads ERISA Communications Consulting

HighRoads ERISA Communications consulting helps FORTUNE 500 employers manage the full Summary Plan Descriptions (SPD) lifecycle, from discovery through distribution. Following the discovery process, HighRoads reviews existing materials for readability and compliance and can help develop new content, revise existing content or apply technology to automate the SPD update and revision process. By combining its strategic approach to SPDs, its expertise in communications and its experience in the HR and benefits industry with our technology-enabled consulting, HighRoads provides a cost-effective and timely solution for SPD development and management.

About HighRoads

The world's largest employers choose HighRoads to gain complete control over their health care costs and compliance. With HighRoads' service, employers have online access to benefits plan information and pricing, competitive benefits benchmarks, and complete benefits supply chain management. The privately-held company is headquartered in Woburn, MA. For more information, visit
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Comment:Creative Communication Ideas for National Employee Benefits Day, April 4, 2011.
Publication:Business Wire
Geographic Code:1U1MA
Date:Apr 4, 2011
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