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Crazy for Foam.

Crazy Foam--the 3-in-1 bodywash, shampoo and conditioner that debuted in 1965--has reentered the market in easy-to-spray collectible cans adorned with iconic pop culture characters.

"Playing with Crazy Foam in the tub is one of my fondest childhood memories because it transformed bath time into an opportunity to let my imagination run free by creating vivid worlds for my Crazy Foam characters to live in," says Josh Fink, CEO at Boston-based Crazy Foam International. "After the product went on hiatus in the 1990s, I did everything in my power to acquire the beloved brand and restore it to its former glory so a whole new generation of kids could experience the same sense of fun and wonder that I had growing up."

Crazy Foam combines bathing and creativity by allowing kids to use their imaginations to sculpt and shape cotton candy-scented foam while playing with their favorite characters. The cans, which have removable caps, feature a number of popular superheroes and pop culture cartoon idols that can be collected and traded after use.

Crazy Foam has a special licensing deal with Warner Bros. Consumer Products including the DC Comics Originals line, which features Superman, Wonder Woman, Batman and The Joker. Additional character sets include The Justice League line featuring Green Lantern, The Flash and contemporary versions of Superman, Wonder Woman and Batman. The Looney Tunes line features Bugs Bunny, Daffy Duck, Tasmanian Devil and Tweety Bird. Several additional characters, both licensed and original, will be introduced in the coming months.

The reformulated 3-in-1 Crazy Foam is dermatologist-tested, hypoallergenic and comes in a bigger can with a redesigned spray button. It has a suggested retail price of $5.99.

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Author:Wojcik, Lindsey
Publication:Grocery Headquarters
Date:Dec 1, 2015
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