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Crave is Ready to Rock!; Crave Signs Hard Rock Casino License.

LOS ANGELES -- Crave Entertainment, a leading publisher of console videogames, today announced that it has entered into agreement with Hard Rock International to license and develop Hard Rock Casino videogames for the PlayStation(R)2 computer entertainment system and other videogame systems.

"The Hard Rock experience is not your grandma's casino bus trip," says Rob Dyer, president and chief operating officer of Crave Entertainment. "Hard Rock is one of the most globally recognized brands, delivering top-quality entertainment with rock 'n' roll flare."

"Crave Entertainment has been immensely successful with building interactive entertainment franchises for the casual gamer," says Sean Dee, Vice President and Chief Marketing Officer for Hard Rock International. "The company's success with the World Championship Poker brand makes Crave an ideal partner for Hard Rock International."

The Hard Rock Casino videogame captures the excitement and spectacle of becoming a rockin' high roller in the world's most exciting casino. Gamers can try their luck at more than 20 different casino games, while experiencing high-stakes areas, invitation-only tournaments and many unlockable upgrades for your highly customizable character. Beginning with a modest bankroll, players must build up winnings and reputation as the highest roller at the Hard Rock Casino. Along the way, they will encounter unique tournaments, characters, side tasks, and unlockables, keeping the game play fresh and challenges exciting.

About Hard Rock International

Hard Rock International, one of the most globally-recognized music, entertainment and dining brands, has 121 signature Hard Rock Cafes in 40 countries and owns the world's greatest collection of music memorabilia. Known for its collectible and fashion merchandise, live concerts, Hard Rock Live performance venues, hardrock.com and Hard Rock Hotels and Casinos, Hard Rock International, Inc. is a wholly-owned subsidiary of London-based The Rank Group Plc (NASDAQ: RANKY). For more information on Hard Rock, visit www.hardrock.com.

About Crave Entertainment

Based in Los Angeles, California, Crave Entertainment is a privately held publisher of videogame entertainment products. Crave produces games for the major console platforms including Nintendo DS(TM), Game Boy(R) Advance, Nintendo GameCube(TM), the PlayStation(R) game console, PlayStation(R)2 computer entertainment system and the Xbox(R) video game system from Microsoft. For more information about Crave Entertainment, please visit http://www.cravegames.com.
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Publication:Business Wire
Date:Jul 13, 2005
Words:372
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