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Cranberry--always in demand.

Fruit supplier J O Sims has reported a significant increase in demand for cranberry-based ingredients, despite competition from an ever widening array of exotic dried fruits. The healthy competition between manufacturers to produce the most innovative and attractive product, means that ingredient selection is of crucial importance. Cranberry ingredients add colour, taste and health benefits to a wide range of products. Doug Mackay, general manager at J O Sims, said: "The explosive demand for cranberry products in Britain, as well as the convincing processing benefits of the fruit are very appealing to manufacturers. We work closely with our customers to help them create attractive products that stand out from the crowd and produce real consumer demand. Particularly successful in cereals, cereal bars and baked goods, cranberries add an air of sophistication and help achieve premium positioning." Growing consumer interest in healthy eating, widespread awareness of, and belief in the health benefits of cranberries and a number of new ingredient launches by Ocean Spray ITG have driven industrial demand for cranberry ingredients. This has, in turn led to a huge array of cranberry-based products on the shelves of supermarkets in Britain and throughout Europe.

Contact J O Sims Ltd on tel 01775 842100 or visit
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Title Annotation:Ingredients; J.O. Sims Ltd.
Publication:Food Trade Review
Article Type:Brief article
Date:May 1, 2007
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