Cowley sets tone to lead by example.
CLARITY, humility and enthusiasm.
Those were the three central tenets that Danny Cowley kept coming back to in his first press conference as Town manager.
If this first meeting with the press was anything to go by, he will be leading by example.
The new Terriers manager - and he is manager, not head coach - did not come in like a tornado declaring everything the club has previously done to be wrong; there was no sense that a Cloughesque 'throw your play-off winners medals in the bin' was coming the players' way when he went to meet them later that morning.
Nor did they seem at all daunted by the step up to a side that spent the last two years playing Premier League football, despite both Danny and his assistant and brother Nicky - who also faced the press - being part-time coaches on top of working as teachers as recently as 2016.
After all, they have handled every single other step up they have managed with aplomb: three promotions in eight years with Concord Rangers to take them from the ninth tier to the sixth. A step up a division to Braintree Tree, where they took the club to the play-offs at the first time of asking - the best season the club has ever had in its history. A move to Lincoln, where they went one better and took the Imps into League Two in their first season. An EFL Trophy win and another playoff semi-final the following year. Another promotion in year three at Lincoln - last season - to put them in League One.
They leave the Imps once again in the promotion slots.
It is an incredible record of constant forward momentum: with their move to Huddersfield, they have managed a side in every division from the ninth tier to the second, in order.
You'd be mighty proud of it if this was your save game on Football Manager, let alone pulling it off in real life.
Cowley explained the principles that underpin his success, saying: "The culture is very important for us. The foundations are always our values. We are family people, we've always had working class roots and certainly working class values that our parents have instilled into us - probably with middle class benefits, if we're honest, but certainly working class values.
"For us it's always the values that build a foundation and those are the nonnegotiables. You have to be relentless in your work ethic, always humble - I think humility is so important.
The culture important for foundations our Danny "We respect that the club enjoyed two years in the Premier League but the reality is we're now a Championship club and we're now right at the bottom in the relegation places in the Championship.
"So we've all got to be really aware of where the club is at, so if you can do that, and you can be clear on the vision and where you want to take the club, once you've got the start point and you know the destination, putting the stepping stones in place becomes that much clearer.
"Humility is one of the greatest qualities, along with enthusiasm, and they, along with respect and discipline, are our core values. Once you've got the values it's just the processes."
The new gaffer also touched on an issue we have long felt is a problem: the need for players to have greater clarity about what is expected of them and what they should be doing on the pitch.
is very us. The are always values Cowley Several weeks ago, after Jan Siewert was sacked but before the Cowleys' name moved into the frame, our frequent podcast contributor David Hartrick offered his backing to the Cowleys, expressing admiration for how well-drilled their players were and how they managed to find a system that got the best individual effort out of the 11 best players available to them.
We often talk about football clubs having philosophies and the tendency is to think about that in terms of playing style: do they press, do they attack, do they play long-ball, do they have a commitment to be entertainers.
What the Cowleys are about on that front during their time at Huddersfield Town will become clearer to us over the coming weeks and months.
But it's clear from their words, and from their incredible track record so far, that they have a set of beliefs that run through them to an iron core.
That is exactly what Huddersfield Town need - and should help them to find a vital connection to the fans that has been missing since David Wagner's departure.
If first impressions are anything to go by, it looks as though the wait should be well worthwhile.
nonnegotiables. You it's "The culture is very important for us. The foundations are always our values Danny Cowley
Danny Cowley addresses the media for the first time as Town manager