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Cowen says latest U.S. survey shows Netflix maintains living room lead.

Cowen analyst John Blackledge said he expect solid results from Netflix (NFLX) when the company reports Q1 earnings on April 16, noting that the company's Original programming hours are up 34% year-over-year, which he views as a tailwind. The firm's monthly recurring proprietary survey of 2,500 U.S. consumers again highlighted Netflix's "leadership in the living room," particularly among Millennials, said Blackledge. When asked which platforms they use most often to view video content on TV, Netflix held the top position with 26.2% of total survey respondents, followed by basic cable, broadcast television and Google's (GOOGL) YouTube, noted Blackledge. He keeps an Outperform rating and $455 price target on Netflix shares.

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Publication:The Fly
Date:Apr 4, 2019
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