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Courting the executive traveler.

How hotels lure frequent guests into spending the night.

Keeping pace with technology and the global nature of business, hotels are aggressively vying for your company's travel dollar and loyalty by offering a host of time- and money-saving services and facilities geared to a business clientele. Doing business on the road can be cost-efficient and comfortable when you know what to expect and take advantage of the perks hotel frequent stay programs have to offer.

Hilton Hotels

Frequent guests of Hilton Hotels are rewarded for their loyalty in the Hilton H Honors frequent stay program. Free travel, room upgrades, merchandise certificates and special privileges are some of the incentives used to lure business and leisure travelers.

Guests of any of the 250 participating Hiltons accrue points and airline mileage with each stay or use of services provided by H Honors travel partners, including American, United, Delta, USAir, America West airlines, and National, Avis and Thrifty car rentals. With partner services, members can rack up bonus points and buy up to 20% of the points needed to claim a reward. A novelty in the reward department can include tickets to premium events such as the Academy Awards and the Super Bowl or, for elite members, the use of a new car for a year. A minimum of 5,000 points is needed for a discount on a stay.

Holiday Inn Hotels

Holiday Inn's Priority Club members receive perks such as guaranteed corporate room rates, express reservations and check-in, extended check-out time, free room upgrades and free morning coffee or tea and weekday newspaper. Members also receive an annual catalog that allows them to exchange accumulated points for merchandise and travel awards. Additionally, Priority Club members earn discounts and bonus points with Northwest Airlines and Hertz. An elite level of frequent stay membership called PriorityPlus gives added incentives and bonus points to those staying more than 50 nights per year at Holiday Inn hotels. Besides newsletters outlining items of special interest to frequent business travelers, a members conference is held twice each year at vacation destinations around the United States.

Hyatt Hotels and Resorts

Hyatt is attempting to attract a loyal business clientele with two new services, AirHyatt and Meeting Connection, in addition to its Gold Passport membership.

AirHyatt is offered at the hotel's 12 airport properties and features a light breakfast "to go," complimentary shoe shine, overnight valet service, a business center, complimentary airport transfers and a guest service that provides forgotten personal essentials. Hyatt Meeting Connection is aimed at executives who don't normally plan business meetings but occasionally need a little help. The service includes the assistance of a sales manager, half-price shipping rates from Federal Express, a preassigned fax number and free incoming fax transmissions.

Additionally, the person signing the meeting contract can accrue Gold Passport points for every dollar spent on the meeting. Among other amenities, membership in Hyatt's Gold Passport club includes check-cashing privileges up to $250 and a Personal Preference Profile specifying preferences, such as a no-smoking room or king-sized bed; A minimum award of 3,000 points will get you an upgrade on each.

Stouffer Hotels

Stouffer Hotels and Resorts offer a series of amenities for upscale executives. Because of its business travelers, Stouffer has lifted the service charge on all local, long-distance, toll-free, collect and credit card telephone calls at all its hotels. Other amenities include free receipt of faxes and flat rates for fax transmission regardless of length, free overnight shoeshine service and complimentary coffee and newspaper with a wake-up call.

Members of Stouffer's Club Express frequent guest program earn one point for every dollar charged to their room and can redeem credits for free hotel stays, American Express Gift checks or U.S Savings Bonds. A minimum of 500 points are needed for a reward.

Additionally, members receive an automatic upgrade to a Club Floor room when available which includes a continental breakfast and early evening hors d'ouvres, or a upgrade to the best available room at check-in.
COPYRIGHT 1993 Earl G. Graves Publishing Co., Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1993, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Author:Giles, Dari
Publication:Black Enterprise
Date:Mar 1, 1993
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