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Country stations top fort smith radio market.

The top three stations in the Fort Smith market are country formats, according to the most recent Arbitron ratings.

The top station was KTCS-FM, 99.9, with a 10.1 percent share in the 12-year-old and higher demographic. KTCS, owned by Big Chief Broadcasting Co., saw a 1 percent increase from a 10 percent share in the spring 2009 ratings.

Tied for second place were KOMS-FM, 107.3 "Big Country," and KMAG-FM, 99.1 "Continuous Hit Country," each with a 9.3 percent share. KOMS is owned by Cumulus Media Inc., and KMAG is owned by Clear Channel Communications.

KWHN-AM, 1320, a news talk format owned by Clear Channel, is the only AM station in the top 10.

On Feb. 1, the ABC affiliate, KHBS/ KHOG, Channels 40/29, said that it would begin producing a daily news, weather and sports update that would be broadcast on four Clear Channel stations in the Fort Smith market (KWHN-AM, KMAG-FM, KZZB-FM and KKBD-FM).

Top 10 Fort Smith Radio Stations

Average percent share of listeners aged 12 or older:

            Fall  Spring  Percent
Station     2009   2009    Change

1 KTCS-FM   10.1   10.0      1.0%

2 KOMS-FM    9.3    8.9      4.5%

2 KMAG-FM    9.3    8.9      4.5%

4 KISR-FM    7.5    7.0      7.1%

5 KQBK-FM    5.2    5.9    -11.9%

5 KZBB-FM    5.2    5.9    -11.9%

7 KBBQ-FM    4.9    5.6    -12.5%

8 KWHN-AM    4.5    4.8     -6.2%

8 KKBD-FM    4.5    4.1      9.8%

10 KEZA-FM   3.7    3.3     12.1%

Source: Arbitron Inc.


A Look at News From Northwest Arkansas

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Title Annotation:NW Journal
Author:Sparkman, Worth
Publication:Arkansas Business
Date:Feb 22, 2010
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