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Country eyes Indian market for indigenous fibres.

Philippines are considering the Indian market for promoting its indigenous fibres like pina and abaca. The East Asian country is planning to enter the Indian market with its embroidered textile and natural products like barong, said Mr. Shashank R. Pareek, Director Textile Producers Association of Philippines (TEXPAP). Despite how India's population of around 1.2 billion people consumes nearly 4.8 billion kg of textiles every year, young Indians, who form over 40% to 50% of the total population, are quite price cognizant, which makes the country a good market for Phillipine goods, quality products at reasonable prices.

Mr. Pareek suggested Filipino textile exporters take part in Indian trade fairs, form alliances with leading Indian brands and even launch advertising campaigns to promote and develop a market for Philippine products in the South Asian country.

The Philippine Embassy, which has offices in Indian cities like New Delhi, Mumbai and Kolkata, is also trying to promote and facilitate trade relations between the two countries.

Abaca, extracted from the leaf sheath around the trunk of the abaca plant, is exported in the form of fibre and pulp. Philippines fulfil 85% of the world's demand for abaca.

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Publication:Pakistan Textile Journal
Date:Nov 30, 2012
Words:194
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