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Country Coach rolls out models.

Byline: Tim Christie The Register-Guard

JUNCTION CITY - Country Coach Inc. has introduced two new versions of its luxury motor homes based on specifications spelled out by company founder Bob Lee.

The Founder's Editions of the Inspire and the Allure - the second and third models in the Country Coach lineup - are designed to provide a good combination of features, technology and value, company spokesman Matt Howard said.

The new coaches are first signs of what Howard called the most aggressive research-and-development initiative he's seen at Country Coach.

"We'll be coming out with all kinds of new stuff in the next few years," he said. "We plan on being leading innovators in the market place in the years to come. These Founder's Editions are just the first step."

The Inspire Founder's Edition sells for $344,000, compared to $325,000 for the regular Inspire. It's 43-feet-long, compared to the standard 40-foot-long Inspire, and it's the first Inspire to feature a third axle.

"It's a longer Inspire with more features and more living space but without an exorbitant increase in price," Howard said.

The Allure Founder's Edition lists for $370,000, cheaper than the conventional Allure, which sells for $400,000 to $470,000. At 43 feet, it's the longest Allure, and the only one that has two bathrooms.

Both Founder's Editions are 2008 models. The Inspire was introduced at an RV show in August; the Allure was introduced last week at an RV show in Pomona, Calif.

Howard said sales of the company's higher-end coaches - those that sell for $600,000 and more - are up this year over last year. Sales of coaches that sell from $300,000 to $600,000 are down slightly from 2006, he said.

Country Coach employs 1,500 workers at its factory in Junction City. It makes high-end motor coaches that range in price from $300,000 to $1.8 million. Founded by Bob Lee in 1973, the company was a division of National R.V. Holdings Inc., a publicly traded company based in Perris, Calif., for 11 years.

In February, a group of partners led by Los Angeles investment banker Bryant Riley and that included Lee and top managers, bought Country Coach from National R.V. for $38.75 million cash and the assumption of $13 million in debt and took the company private.
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Title Annotation:City/Region; Two new versions of the Inspire and Allure editions are the first in a series of changes the RV manufacturer plans
Publication:The Register-Guard (Eugene, OR)
Date:Oct 26, 2007
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